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Friction
Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
Demons in the Details
The Babylonian Talmud is full of stories of demonic encounters, and it also includes many laws that attempt to regulate such encounters. In this book, Sara Ronis takes the reader on a journey across the rabbinic canon, exploring how late antique rabbis imagined, feared, and controlled demons. Ronis contextualizes the Talmud's thought within the rich cultural matrix of Sasanian Babylonia, placing rabbinic thinking in conversation with Sumerian, Akkadian, Ugaritic, Syriac Christian, Zoroastrian, and Second Temple Jewish texts about demons to delve into the interactive communal context in which the rabbis created boundaries between the human and the supernatural, and between themselves and other religious communities. Demons in the Details explores the wide range of ways that the rabbis participated in broader discussions about beliefs and practices with their neighbors, out of which they created a profoundly Jewish demonology.
Forbidden
A surprising history of how the pig has influenced Jewish identity Jews do not eat pig. This (not always true) observation has been made by both Jews and non-Jews for more than three thousand years and is rooted in biblical law. Though the Torah prohibits eating pig meat, it is not singled out more than other food prohibitions. Horses, rabbits, squirrels, and even vultures, while also not kosher, do not inspire the same level of revulsion for Jews as the pig. The pig has become an iconic symbol for people to signal their Jewishness, non-Jewishness, or rebellion from Judaism. There is nothing in the Bible that suggests Jews are meant to embrace this level of pig-phobia. Starting with the Hebr...
My Perfect One
The interpretations of 'Song of Songs' in the tannaitic midrashim, the first rabbinic scriptural commentaries, employ a form of allegory known as figural interpretation or typology in order to correlate this work to Israel's ideal national narrative represented by events such as the crossing of the sea and the giving of the Torah. This approach to interpreting 'Song of Songs' helped shape rabbinic conceptions of the character and practice of model Israel as well as of an idealised vision of their beloved, God.
Flight 427
Boeing's 737 is indisputably the most popular and arguably the safest commercial airliner in the world. But the plane had a lethal flaw, and only after several disastrous crashes and years of painstaking investigation was the mystery of its rudder failure solved. This book tells the story of how engineers and scientists finally uncovered the defect that had been engineered into the plane. One of its novel features is that it portrays the complex interaction of different experts and opposing interests in investigating and solving the mystery of this single crash.
Mountain, Water, Rock, God
A free ebook version of this title is available through Luminos, University of California Press’s Open Access publishing program. Visit www.luminosoa.org to learn more. In Mountain, Water, Rock, God, Luke Whitmore situates the disastrous flooding that fell on the Hindu Himalayan shrine of Kedarnath in 2013 within a broader religious and ecological context. Whitmore explores the longer story of this powerful realm of the Hindu god Shiva through a holistic theoretical perspective that integrates phenomenological and systems-based approaches to the study of religion, pilgrimage, place, and ecology. He argues that close attention to places of religious significance offers a model for thinking through connections between ritual, narrative, climate destabilization, tourism, development, and disaster, and he shows how these critical components of human life in the twenty-first century intersect in the human experience of place.
Figures of Memory
Explores how the USHMM and other museums and memorials both displace and disturb the memories that they are trying to commemorate. Figures of Memory examines how the United States Holocaust Memorial Museum (USHMM) in Washington, DC, uses its space and the design of its exhibits to move its visitors to memory. From the objects and their placement to the architectural design of the building and the floor plan, the USHMM was meant to teach visitors about the Holocaust. But what Michael Bernard-Donals found is that while they learn, and remember, the Holocaust, visitors also call to mind other, sometimes unrelated memories. Partly this is because memory itself works in multidirectional ways,...
Writing on the Wall
What ancient graffiti reveals about the everyday lives of Jews in the Greek and Roman world Few direct clues exist to the everyday lives and beliefs of ordinary Jews in antiquity. Prevailing perspectives on ancient Jewish life have been shaped largely by the voices of intellectual and social elites, preserved in the writings of Philo and Josephus and the rabbinic texts of the Mishnah and Talmud. Commissioned art, architecture, and formal inscriptions displayed on tombs and synagogues equally reflect the sensibilities of their influential patrons. The perspectives and sentiments of nonelite Jews, by contrast, have mostly disappeared from the historical record. Focusing on these forgotten Jews...
Jews and Entertainment in the Ancient World
Countering the traditional belief that Jews in antiquity were predominantly disinterested in the popular entertainments of the Greek and Roman world, Loren R. Spielman maps the varieties of Jewish engagement with theater, athletics, horse racing, gladiatorial, and beast shows in antiquity. The author argues that Jews from Hellenistic Alexandria to late antique Sepphoris enjoyed and exploited, or alternatively resisted and scorned, popular forms of public entertainment as they adapted to the political, social, and religious realities of imperial rule. Including references to ancient Jewish actors, athletes, promoters, and plays alongside analysis of rabbinic and other early Jewish critique of sport and spectacle, Loren R. Spielmandescribes the different ways that attitudes towards entertainment might have played a role in shaping ancient Jewish identity.
Centauri Dreams
I wrote this book because I wanted to learn more about interstel lar flight. Not the Star Trek notion of tearing around the Galaxy in a huge spaceship-that was obviously beyond existing tech nology-but a more realistic mission. In 1989 I had videotaped Voyager 2's encounter with Neptune and watched the drama of robotic exploration over and over again. I started to wonder whether we could do something similar with Alpha Centauri, the nearest star to the Sun. Everyone seemed to agree that manned flight to the stars was out of the question, if not permanently then for the indefinitely foreseeable future. But surely we could do something with robotics. And if we could figure out a theoretical wa...
