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Universal Design
As a customer, have you ever felt dissatisfied with a product or service? Is it possible that customers may be similarly unhappy with your company? Being aware of and exploring your consumers' diversity constitutes the best source of information available if you are to lead the way in design innovation, marketing orientation and service provision. Universal Design: The HUMBLES Method for User-Centred Business offers every type of organization a clear understanding of the role and value of Design for All/Universal Design (the intervention in environments, products and services to enable everyone, regardless of age, gender, capabilities or cultural background, to enjoy them on an equal basis). The seven phase model integrates the users' point of view, enabling you to assess your current business strategy and design practices, and make your product or service appealing to all your potential customers, thus creating a better, more consumer-oriented experience. This book is a must-read for organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competitors.
Statistical Mechanics of Phases and Phase Transitions
An engaging undergraduate introduction to the statistical mechanics of phase transitions Statistical mechanics deploys a powerful set of mathematical approaches for studying the thermodynamic properties of complex physical systems. This textbook introduces students to the statistical mechanics of systems undergoing changes of state, focusing on the basic principles for classifying distinct thermodynamic phases and the critical phenomena associated with transitions between them. Uniquely designed to promote active learning, Statistical Mechanics of Phases and Phase Transitions presents some of the most beautiful and profound concepts in physics, enabling students to obtain an essential unders...
Open Design and Innovation
Open innovation, pro-sumers, disruptive design and brand fanaticism are amongst a handful of new approaches to design and innovation that have generated discussion and media coverage in recent years. In practice, these ideas often excite more than providing pragmatic strategies. Open Design and Innovation develops the argument for a more nuanced acknowledgement and facilitation of 'non-professional' forms of creativity; drawing on lessons from commercial design practice; theoretical analysis and a wider understanding of innovation. The book offers a critique of the hype surrounding some of the emerging phenomena and a framework to help understand the emerging relationship between citizens and designers. Specifically it examines: innovation and design, mass creativity reality and myth, the future of design (practice and profession), through a series of case studies of new approaches to open design practices. The text draws on academic research, practical experience of the author in delivering open design projects and first hand interviews with leaders in the fields.
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Designs on Democracy
Disasters, pandemics, the War on Terrorism? Whatever your memories of the Noughties, this was also a Scottish decade. Design, politics and identity came together.
Strategic Marketing
This text discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines aspects of marketing strategy and thinking. It provides examples to facilitate the understanding of theoretical concepts.
Creating and Delivering Value in Marketing
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2003 Academy of Marketing Science (AMS) Annual Conference held in Washington, D.C., entitled Creating and Delivering Value in Marketing.
Design Renaissance
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Analysis of Endocrine Disrupting Compounds in Food
Analysis of Endocrine Disrupting Compounds in Food provides a unique and comprehensive professional reference source covering most of the recent analytical methodology of endocrine disrupting compounds in food. Editor Nollet and his broad team of international contributors address the most recent advances in analysis of endocrine disrupting chemicals in food. While covering conventional (typically lab-based) methods of analysis, the book focuses on leading-edge technologies that recently have been introduced. The book looks at areas such as food quality assurance and safety. Issues such as persistent organic pollutants, monitoring pesticide and herbicide residues in food, determining heavy a...
Business India
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