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Mass Media Research
This text effectively presents both principles and techniques of statistics and research methods in a totally mass media oriented context. The text presents the research process and enables students to understand analysis and reports from secondary sources.
The Dynamics of Mass Communication
An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Mass Media Research
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The Dynamics of Mass Communication
Offers an introduction for mass communication majors and non-majors alike. This edition talks about the developments in mass communication, from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism. It embraces the digital age, with a free Student CD-ROM.
The Dynamics of Mass Communication
Focuses on various aspects of the media - history, organization, ownership, economics, feedback, and career - with emphasis on ethics and the critical cultural perspective. This text also features a section on the impact of the digital age in each media chapter.
Mass Media Research
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Mass Media Research
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