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Mass Media Research
This text begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis, and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Mass Media Research
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Mass Media Research
MASS MEDIA RESEARCH begins with an overview of mass communication research and ethics of research. It then explores each major approach to research, including qualitative research, content analysis, survey research, longitudinal research, and experimental research. The text continues with a section on data analysis and concludes with a forward-looking section on research applications, covering such topics as research in print and electronic media and on the Internet.
Western Intervention in the Balkans
Conflicts involve powerful experiences. The residue of these experiences is captured by the concept and language of emotion. Indiscriminate killing creates fear; targeted violence produces anger and a desire for vengeance; political status reversals spawn resentment; cultural prejudices sustain ethnic contempt. These emotions can become resources for political entrepreneurs. A broad range of Western interventions are based on a view of human nature as narrowly rational. Correspondingly, intervention policy generally aims to alter material incentives ('sticks and carrots') to influence behavior. In response, poorer and weaker actors who wish to block or change this Western implemented 'game' use emotions as resources. This book examines the strategic use of emotion in the conflicts and interventions occurring in the Western Balkans over a twenty-year period. The book concentrates on the conflicts among Albanian and Slavic populations (Kosovo, Montenegro, Macedonia, South Serbia), along with some comparisons to Bosnia.
The Media Book
The Media Book provides today's students with a comprehensive foundation for the study of the modern media. It has been systematically compiled to map the field in a way which corresponds to the curricular organization of the field around the globe, providing a complete resource for students in their third year to graduate level courses in the U.S.
History of Indian Journalism
The Part II of the Press Commission Report contains a broad but concise survey of the development of the English and the Indian languages Press in India. It brings out the historical tendencies in so far as they affect the then state of the Press in the country, and serves as a background to the Press Commission enquiry.
Understanding Communication Research Methods
Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.
Doing Media Research
Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
