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Printed brochures, catalogs, and multi-page documents form the bedrock of many graphic designers' daily practice. Most printed literature is disposable: todays hot communication document is tomorrow's landfill. But the best brochures, catalogs and documents have a permanence and organic completeness that has become essential in this ephemeral, and increasingly electronic, world of instant communications. This book features the best of contemporary printed literature design. It offers a critical survey of current work by leading practitioners from the U.S., Europe and the Far East. Arranged in a designer-by-designer format and accompanied by interviews, this book offers a complete and informative picture of this popular subject.
The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.
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Nicht nur für Design- und Architekturfans: Das erste Buch über ein Design-Unternehmen, das mehr als Stühle bietet. Das Buch erzählt die Geschichten hinter den Möbelikonen und demonstriert den Balanceakt zwischen kulturellem Anspruch und wirtschaftlichem Erfolg.
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