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Surviving Your Thesis
  • Language: en
  • Pages: 265

Surviving Your Thesis

  • Type: Book
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  • Published: 2004-03-18
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  • Publisher: Routledge

A highly practical guide for all students writing dissertations Comprehensive, it covers topics such as 'choosing a topic', 'doing literature reviews', and qualitative and quantitative analysis Accessibly written, it includes vignette examples

Making a Difference Through Marketing
  • Language: en
  • Pages: 280

Making a Difference Through Marketing

  • Type: Book
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  • Published: 2016-05-04
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  • Publisher: Springer

This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.

Marketing
  • Language: en
  • Pages: 743

Marketing

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

A Stakeholder Approach to Managing Food
  • Language: en
  • Pages: 365

A Stakeholder Approach to Managing Food

  • Type: Book
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  • Published: 2016-08-05
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  • Publisher: Routledge

This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts, and cohesions affecting relevant stakeholder groups within food production and supply and their reaction to, engagement with, and co-creation of the food environment. For some, local, national, and global interests may seem at odds. We are in an era of growing and pervasive multi-national corporations, and these corporations have significant influ...

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
  • Language: en
  • Pages: 1755

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

  • Type: Book
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  • Published: 2018-01-05
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  • Publisher: IGI Global

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Social Media Marketing: Breakthroughs in Research and Practice
  • Language: en
  • Pages: 1600

Social Media Marketing: Breakthroughs in Research and Practice

  • Type: Book
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  • Published: 2018-05-04
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  • Publisher: IGI Global

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Review of Marketing Research
  • Language: en
  • Pages: 372

Review of Marketing Research

This special issue of Review of Marketing Research is unique in that it contains chapters by marketing legends in their own words. Bagozzi, Hunt, Kotler, Kumar, Malhotra, Monroe, Sheth, Wind and Zaltman summarize not only their research but also the salient aspects of their academic life journeys.

The Registers of St. Botolph, Bishopsgate, London
  • Language: en
  • Pages: 540

The Registers of St. Botolph, Bishopsgate, London

  • Type: Book
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  • Published: 1895
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  • Publisher: Unknown

None

Brand Equity Planning with Structuralist Rhetorical Semiotics
  • Language: en
  • Pages: 897

Brand Equity Planning with Structuralist Rhetorical Semiotics

Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.

The Impact of Culture on Relationship Marketing in International Services
  • Language: en
  • Pages: 291

The Impact of Culture on Relationship Marketing in International Services

The dramatic increase in global trade confronts service firms with the challenge of adapting their services to the varying requirements of customers in different cultures. Jan H. Schumann focuses on three relationship marketing issues that are of relevance for both academics and practitioners: the establishment of trusting customer relationships, customer co-production, and the effect of word-of-mouth referrals.