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Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development
Innovation involves a set of processes which support the production and transformation of knowledge into new processes, technologies and products, goods and services, and provide an organization with particular strengths and value relative to other firms. In such a view, innovation is a key source of customer benefits and sustainable competitive advantage. Technological, Managerial and Organizational Core Competencies: Dynamic Innovation and Sustainable Development investigates the impact of knowledge management, information systems, finance, organizational networks, internationalization, strategic management, marketing, entrepreneurship, and sustainability on an organization that pursues dy...
Parliamentary Papers
None
Patrons, Partisans, and Palace Intrigues
Palace intrigues and clientelism drove politics at the viceregal court of colonial Mexico. By carefully reconstructing social networks in the court of Viceroy Duke of Alburquerque (1702-1710), Christoph Rosenm ller reveals that the Duke presided over one of the most corrupt viceregal terms in Mexican history. Alburquerque was appointed by Spain's King Philip V at a time when expanding state power was beginning to meet with opposition in colonial Mexico. The Duke and his retainers, though seemingly working for the crown, actually built close alliances with locals to thwart the reform efforts emanating from Spain. Alburquerque collaborated with contraband traders and opposed the secularization...
