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Participatory Worlds
This book is an in-depth analysis of participatory worlds, practices beyond the mainstream models of content production and IP management that allow audience members to contribute canonically to the expansion of storyworlds, blurring the line between the traditional roles of consumers and producers. Shifting discussions of participatory culture and cross-media production and consumption practices to more independent media contexts, the book explores the limits, borders and boundaries of participating in today’s digital media storyworlds. The text examines how audience participation works, identifying opportunities to make it a meaningful practice for audiences and an asset for IP owners, a...
Handbook of Processed Meats and Poultry Analysis
Muscle foods include a wide range of processed meats and poultry, and therefore represent an important percentage of total worldwide food consumption. The sheer volume of products and the variety of processes available makes analyzing them problematic. Co-Edited by Fidel Toldra - Recipient of the 2010 Distinguished Research Award from the American
Waste-Site Stories
Ours is a wasteful society, consumed with care for its remains, according to the contributors of Waste-Site Stories. Here scholars from around the world probe current notions of waste and the ways in which remains of different kinds recover value in the act of recollection and recycling. In the wake of destructive experiences that continue to trouble memory, there is something compelling about today's theoretical and artistic interest in waste and recycling. The two terms provide a purchase on changing conditions of cultural memory, on technological development and its sometimes toxic ecological and social fallout, and on the legacy of personal and historical trauma. They suggest new resources for the stories of our engagement with the things of the past and the sites where traces of history survive.
Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications
The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications is an innovative reference source for the latest academic material on emerging technologies, techniques, strategies, and theories in the promotion of brands through forms of digital media. Highlighting a range of topics, such as mobile commerce, brand communication, and social media, this multi-volume book is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offered by wholesale and national retailers. In many cases, it becomes difficult for off-brand products to generate market appeal when consumers have preconceived notions about the quality of generic products and loyalty to branded products. The Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy emphasizes advertising and promotional approaches being utilized, as well as consumer behavior and satisfaction in response to marketing strategies and the sensitive pricing techniques being implemented to endorse generic and store-brand products available on the market. Highlighting brand competition between wholesalers, retailers, and private brand names following a global economic crisis, this publication is an extensive resource for researchers, graduate-students, economists, and business professionals.
Caesarea Maritima
This deluxe volume on Caesarea, climaxing new excavations in 1992-95, discusses comprehensively a famous ancient city's archaeology, history and culture. New discoveries include the amphitheater and royal palace, temple dedicated to Roma and Augustus, and the spectacular artificial harbor explored under water.
A Companion to Luis de Molina
Since his rediscovery by Alwin Plantinga in the 1970s, the possibility of counterfactuals of freedom in Molinism has become one of the main issues in the contemporary analytic philosophy of religion. Notwithstanding this, Luis de Molina (1535-1600) remains one of the most influential and least known authors of late scholasticism and early modern philosophy. The papers collected in this volume treat the whole range of issues posed by his metaphysics as set out in his revolutionary "Concordia" and in his practical philosophy - especially concerning law and economics - in his groundbreaking work "De Justitia et Jure". They also examine Molina's historical commitments and his influences on philosophy. In this way this Companion offers the first comprehensive and thorough overview of Molina's thought.
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.
