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Les dessous de la publicité
La publicité est un sujet paradoxal : dans les enquêtes d’opinion, elle est souvent critiquée et taxée de manipulation. Pire, on prédit sa disparition, au profit de nouvelles formes de réclames plus discrètes : influenceurs, « brand content », ciblage direct, etc. Grâce à de nombreux témoignages et études de cas, cet ouvrage décrypte les métamorphoses que connaît actuellement la publicité (réseaux sociaux, intelligence artificielle…) : adaptation de la forme et des contenus des médias à la publicité (publicitarisation);apparente disparition de celle-ci (dépublicitarisation);saturation de l’espace médiatique (hyperpublicitarisation);conquête de nouveaux espaces...
The Evolving Nature of Universities
Using analysis and review of international case studies and emerging models, Lamie and Hill’s edited book explores the very nature of a university and discusses growth, sustainability, and risk as universities navigate their role, value and purpose. As universities continue to emerge from the pandemic, there is new room to critically reflect on the role of higher education, both locally and abroad, and how it impacts a sense of place, identity, and engagement within their communities. The authors contribute their unique perspectives to explore these themes and advise on how a university can best benefit the well-being and development of its students, staff and the local community. To what ...
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