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Brand Co-Creation Tourism Research
Responding to the rapidly changing business landscape (including advances in social media and information technology) and the COVID-19 pandemic where customers, visitors, or tourists have become more connected, accessible, and informed than ever before, many brands and firms are investing in brand management and brand co-creation. This new volume provides an enlightening perspective on brand co-creation, brand management, and branding through contemporary conceptual discussions and empirical research studies from thought leaders. Providing a step-by-step guide to the brand co-creation and branding process in the hospitality and tourism industry, the volume identifies cutting-edge measurement...
Impact of AI and Tech-Driven Solutions in Hospitality and Tourism
With today’s rapidly evolving digital landscape, businesses in the hospitality and tourism industries face the challenge of harnessing the power of emerging technologies to stay competitive and meet the evolving needs of travelers. From personalized guest experiences to efficient operations and sustainable practices, there is a growing demand for innovative solutions that leverage artificial intelligence (AI) and cutting-edge technology. However, navigating this technological landscape can be daunting, with businesses often grappling with questions of implementation, integration, and ethical considerations. Impact of AI and Tech-Driven Solutions in Hospitality and Tourism emerges to provide insight and guidance in addressing these challenges. By delving into the transformative potential of AI and technology, this book offers a comprehensive exploration of how these innovations are reshaping the hospitality and tourism sectors. Through in-depth analyses, case studies, and practical examples, readers gain valuable insights into the myriad ways in which AI-driven solutions can enhance guest experiences, streamline operations, and drive sustainable practices within the industry.
Finding New Ways to Engage and Satisfy Global Customers
This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction. Customer loyalty is ensured through continuous engagement with an ever-changing and demanding customer base. Global forces are bringing cultures into collision, creating new challenges for firms wanting to reach geographically and culturally distant markets, and causing marketing managers to rethink how to build meaningful and stable relationships with evermore demanding customers. In an era of vast new data sources and a need for innovative analytics, the challeng...
Les dessous de la publicité
La publicité est un sujet paradoxal : dans les enquêtes d’opinion, elle est souvent critiquée et taxée de manipulation. Pire, on prédit sa disparition, au profit de nouvelles formes de réclames plus discrètes : influenceurs, « brand content », ciblage direct, etc. Grâce à de nombreux témoignages et études de cas, cet ouvrage décrypte les métamorphoses que connaît actuellement la publicité (réseaux sociaux, intelligence artificielle…) : adaptation de la forme et des contenus des médias à la publicité (publicitarisation);apparente disparition de celle-ci (dépublicitarisation);saturation de l’espace médiatique (hyperpublicitarisation);conquête de nouveaux espacesâ€...
La gestion des ressources humaines en Afrique subsaharienne et en Afrique du Nord
Cette publication a pour but de proposer un manuel de gestion des ressources humaines (GRH) adapté au contexte de l’Afrique subsaharienne et de l’Afrique du Nord et a l’ambition de couvrir l’ensemble des thématiques liées à la GRH. Une attention particulière a été donnée au genre et à la diversité, et ce, de manière transversale dans les 14 chapitres qui composent cet ouvrage.
Tourism Ecolabelling
Annotation. There is currently immense interest in measuring the sustainability of tourism in general, and of ecotourism in particular. Until this time, it has been difficult for consumers to know whether claims of tourism destinations and products being "ecological and sustainable" are based on hard evidence. The tourism industry has therefore been developing methods to measure these objectively in the form of ecolabels. This book is the first substantial one to review this subject. Emphasis is placed on the criteria used in ecolabels to determine sustainability, the marketing of ecologically labelled tourism products, and the management of current ecolabels and awards.
WebQual
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New Challenges in Entrepreneurship and Finance
Since the 2008 economic crisis, small and medium-sized enterprises (SMEs) have faced serious financial problems and have been looking to financial institutions and governments for solutions and new proposals to address these issues. This book examines the new challenge in which firms receive sustainable funding that is in alignment with the company’s spending capacity. The purpose of this book is to examine the main theoretical issues and practices regarding entrepreneurship and finance and their impact on performance, innovation and economic growth. It analyzes the fundamental aspects of entrepreneurship and studies ways in which financial institutions can better fulfill their primary fun...
Medical Tourism in Developing Countries
Western patients are increasingly travelling to developing countries for health care and developing countries are increasingly offering their skills and facilities to paying foreign customers. The potential and implications of this international trade in medical services is explored in this book through analysis of the market.
Social Consequences of Internet Use
A study of the impact of Internet use on American society, based on a series of nationally representative surveys conducted from 1995 to 2000. Drawing on nationally representative telephone surveys conducted from 1995 to 2000, James Katz and Ronald Rice offer a rich and nuanced picture of Internet use in America. Using quantitative data, as well as case studies of Web sites, they explore the impact of the Internet on society from three perspectives: access to Internet technology (the digital divide), involvement with groups and communities through the Internet (social capital), and use of the Internet for social interaction and expression (identity). To provide a more comprehensive account o...
