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Les dessous de la publicité
La publicité est un sujet paradoxal : dans les enquêtes d’opinion, elle est souvent critiquée et taxée de manipulation. Pire, on prédit sa disparition, au profit de nouvelles formes de réclames plus discrètes : influenceurs, « brand content », ciblage direct, etc. Grâce à de nombreux témoignages et études de cas, cet ouvrage décrypte les métamorphoses que connaît actuellement la publicité (réseaux sociaux, intelligence artificielle…) : adaptation de la forme et des contenus des médias à la publicité (publicitarisation);apparente disparition de celle-ci (dépublicitarisation);saturation de l’espace médiatique (hyperpublicitarisation);conquête de nouveaux espacesâ€...
Clandestine
A scintillating novel of sex and murder in 50s LA ... Los Angeles 1951 – Frederick Underhill, an ambitious rookie of the Los Angeles Police Department, want to become the most celebrated detective of his time. He is also sexually promiscuous. His two drives are brought together by the slaying of Maggie Cadwallader, a lonely woman whom Underhill slept with shortly before her death. Using his inside knowledge, Underhill gets himself on the case, which is being handled by LA’s most fearsome investigator: Lieutenant Dudley Smith. But instead of the celebrity status he was hoping for, Underhill finds himself on the edge of the abyss, his whole life and future about to take a fall.
Les adolescents victimes/délinquants
Il n’y a pas d’un côté, les adolescents victimes et de l’autre, les adolescents délinquants. Ce sont souvent les mêmes. Les adolescents victimes délinquants sont ceux qui, ayant subi – ou ayant hérité – des maltraitances dans l’enfance et/ou à l’adolescence, affichent des comportements déviants, violents, agressifs, tout en se mettant constamment en danger. Ces adolescents ont une préhistoire. À la naissance, l’enfant découvre le monde externe à l’échelle familiale. Vers la latence, il connaît déjà suffisamment le monde social et institutionnel. À l’adolescence, c’est le monde global et politique qui s’offre à lui comme cadre général de constructi...
Captioning and Subtitling for d/Deaf and Hard of Hearing Audiences
Captioning and Subtitling for d/Deaf and Hard of Hearing Audiences is a comprehensive guide to the theory and practice of captioning and subtitling, a discipline that has evolved quickly in recent years. This guide is of a practical nature and contains examples and exercises at the end of each chapter. Some of the tasks stimulate reflection on the practice and reception, while others focus on particular captioning and SDH areas, such as paralinguistic features, music and sound effects. The requirements of d/Deaf and hard of hearing audiences are analysed in detail and are accompanied by linguistic and technical considerations. These considerations, though shared with generic subtitling param...
Designs for Different Futures
"Designs for Different Futures records the concrete ideas and abstract dreams of designers, artists, academics, and scientists engaged in exploring how design might reframe our futures--socially, ethically, and aesthetically. Centered on ninety-nine innovative contemporary design objects, projects, and speculations, this handbook asks readers to contemplate our cultural attitudes toward technology, consumption, beauty, and the social and environmental challenges we face on both a local and global scale in futures near and far. Thought-provoking projects are explored through interpretive texts and interviews by the designers themselves and the core curatorial team. Interspersed with the project pages are newly commissioned texts by academics, scientists, designers, artists, curators, and futurists that explore wide-ranging issues, from historical visions of the future to the use of biological/living materials in products and production processes"--Description provided by publisher.
The Herts Genealogist And Antiquary (Volume Ii)
This book has been considered by academicians and scholars of great significance and value to literature. This forms a part of the knowledge base for future generations. So that the book is never forgotten we have represented this book in a print format as the same form as it was originally first published. Hence any marks or annotations seen are left intentionally to preserve its true nature.
Lac la Biche Chronicles
"Lac La Biche Chronicles: The Early Years, is a collection of stories, historical anecdotes, documents, photographs, and maps which tell something about the triumphs, the tragedies, the hardships, and the humour of human survival in Northeastern Alberta. It provides a general introduction to the history of Lac La Biche and its place in the wider context of Canadian history to the end of World War II. The Lac La Biche Chronicles: The Early Years was the inspiration of a long-time resident Michael Maccagno who held political positions as Town Councillor, Town Mayor, Alberta MLA and who in the 1980's held a position in the local college as "Historian in Residence." During that time, he establis...
The Architecture of Bathing
A celebration of communal bathing—swimming pools, saunas, beaches, ritual baths, sweat lodges, and more—viewed through the lens of architecture and landscape. We enter the public pool, the sauna, or the beach with a heightened awareness of our bodies and the bodies of others. The phenomenology of bathing opens all of our senses toward the physical world entwined with the social, while the history of bathing is one of shared space, in both natural and built environments. In The Architecture of Bathing, Christie Pearson offers a unique examination of communal bathing and its history from the perspective of architecture and landscape. Engagingly written and richly illustrated, with more tha...
The Choice Factory
Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research. The Choice Factory is written in an entertaining and highly-accessible format, with 25 short chapters, each addressing a cognitive bias and outlining simple ways to apply it to your own marketing challenges. Supporting his discussion, Shotton adds insights from new interviews with some of the smartest thinkers in advertising, including Rory Sutherland, Lucy Jameson and Mark Earls. From priming to the pratfall effect, charm pricing to the curse of knowledge, the science of behavioural economics has never been easier to apply to marketing. The Choice Factory is the new advertising essential.
