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The Business of Brands
This is not a 'how to' book about branding. Instead it outlines approaches that will increase the accountability of marketing spending and provide tools to support investment decisions. Drawing on the world's largest database of brand research, The Business of Brands outlines the ways in which brands are a source of value for both businesses and consumers. For businesses, it shows how brands contribute to shareholder value, both through revenue generation and by acting as a management tool. And for consumers, it shows how brands can fulfil various valuable functions - such as acting as a source of trust or a predictor of quality.
Strategic Management
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Competitive Global Management - Principles and Strategies
Each chapter in Competitive Global Management: Principles and Strategies lists important objectives to be learned. The latest management research explains strategies of multinational corporations. A real-life case study helps the reader comprehend the importance of the issues discussed. The book features a current literature review, drawn from recent studies and research in the major international publications, further exemplifying major points.
Problem Solving with Cases and Simulations
This volume produced by WACRA (World Association for Case Method Research & Application) presents papers on "Problem Solving with Cases & Simulations" in a Teaching-Learning Environment. Contributions from around the world (Europe, North & South America, Africa, Asia, Australia) explore & discuss the latest developments in design, production, implementation, research, evaluation, & pedagogical innovations using cases, simulations & games. Disciplines represented include Business, Communication, Education, Engineering, Industrial (Professional) Training, Medicine, Psychology, Strategic Policy Planning, Sociology, Social Sciences. Among others, Romiszovski (USA) proposes a structural communica...
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Strategic Human Resource Management
This book deals with the interaction between strategy and human resources, as approached from a general managerial perspective. Updated and revised, the Second Edition provides students with a comprehensive overview of human resource issues applied to the most current technological advances and updated investments in employment practices. The book provides an investment perspective of human resources and covers the human resource general and legal environment, strategy formulation, planning, strategy implementation, the performance impact of human resource practices and resource evaluation. For managers and executives involved with human resource issues.
Cases in Consumer Behavior
This casebook can supplement any Consumer Behavior course. Thirteen cases have been drawn various Houghton Mifflin Business titles. In addition, the casebook features four new cases that focus on practices and theories associated directly with Consumer Behavior.The text can be automatically packaged with any Houghton Mifflin text upon request or sold as a standalone product for use with any other CB title.Teaching Notes appear on the textbook web sites for Hoyer/MacInnis, Consumer Behavior, 3/e, and Assael, Consumer Behavior: A Strategic Approach.
Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, marketing education, industrial marketing and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and s...
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
