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CEO Branding advances our understanding of the importance and impact that CEOs have on companies. In recent years, there has been a growing body of interdisciplinary literature on this powerful aspect of branding, and Fetscherin has invited a leading panel of international scholars and practitioners to contribute original chapters in their area of expertise. The book introduces the concept of the CEO as a brand, and outlines the "4Ps" of this branding mix – the CEO (person), personality, prestige (reputation), and performance. It discusses the CEO branding process, and demonstrates the many ways in which this ‘human brand’ affects the company in financial terms (such as performance, pr...
A BLUEPRINT for SUCCESS is the architectural rendition of what success should look like. It will give you the detail and various views of the concept. It is no secret that achieving goals is a personal and individual pursuit. Your goals are invariably different to those of your neighbor. One important secret in pursuing your goal is in your ability to identify it clearly and distinctly. Accomplishing any goal for success requires us to make changes to the identified product/service/present condition or situation, in order to produce what we are trying to achieve. While difficult to define success succinctly, we have been given many pointers along the way. Successful and well-known people hav...
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This book is about the educated Brothertown Indian men who fought in the Civil War and wrote letters home telling of this horrible war. American Indians, who despite the guarantees from the United States, found that same government continually stripping them of their lands. And, still, they rushed to volunteer their services to defend the Union. The Brothertown Indian Nation is unique from many other tribes in that they are an amalgamated group. They are made up of remnants of the coastal tribes who made the first contact with the whites. As a result of the Great Awakening, a religious movement in New England during the 1740s, many Indian people in southern New England converted to Christian...