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Marketing Identities
A study of the first Jewish magazine to explore ethnic identity in early twentieth-century Germany. Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of "ethnicity" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
Film and Stereotype
Since the early days of film, critics and theorists have contested the value of formula, cliché, conventional imagery, and recurring narrative patterns of reduced complexity in cinema. Whether it's the high-noon showdown or the last-minute rescue, a lonely woman standing in the window or two lovers saying goodbye in the rain, many films rely on scenes of stereotype, and audiences have come to expect them. Outlining a comprehensive theory of film stereotype, a device as functionally important as it is problematic to a film's narrative, Jörg Schweinitz constructs a fascinating though overlooked critical history from the 1920s to today. Drawing on theories of stereotype in linguistics, litera...
Intercultural Living
Originally published as 2 volumes; this volume selected articles. Delhi: Steyler Missionswissenschaftliches Institut: ISPCK, 2015.
Institutional and Policy Analysis of River Basin Management
"The authors describe and analyze management in the Murray-Darling Basin of Australia, long regarded as a model for integrated river basin management. This interior basin of over 1 million km2 in semi-arid southeastern Australia is defined by the catchment areas of the Murray and Darling Rivers and their tributaries. Water management issues include allocation, quality, and dryland salinity. Because of Australia's federal governmental structure, institutional development has been more a matter of integrating state and local endeavors than decentralization of national authority. The Australian national government has little constitutional power over water resources. The five states in the basi...
Contested Femininities
In this comprehensive, long-view study on the concept of the Neue or Moderne Frau (New or Modern Woman) that spans the Weimar Republic, Third Reich, post-war period, and a divided Germany, Contested Femininities explores how different political and social groups constructed images of women to present competing visions of the future. It takes the highly contested representations of women presented in the illustrated press and examines how they emerged as crucial markers of modernity. In doing so it reveals the surprising continuity of these images across political periods and reflects on how debates over paid work, the gender division of labor in the household, the politics of the body, and consumption, played a central role in how different German regimes defined the Modern Woman.
Hitler - Films from Germany
The first book-length study to critically examine the recent wave of Hitler biopics in German cinema and television. A group of international experts discuss films like Downfall in the context of earlier portrayals of Hitler and draw out their implications for the changing place of the Third Reich in the national historical imagination.
Boer, Burgher, Businessman
The study is an imagological analysis of Dutch immigrants in the United States, giving insights into stereotyping, identity formation, and the marketing of ethnicity. Tracing Dutch-American literary images through four centuries of writing in America, the study emphasizes the continuity of Dutch-American history. The assessment of images in their socio-cultural context reveals the disparity between literary and socio-cultural perception, the latter of which often evokes Dutch ethnicity in the United States as a mere means to an end. While the study ascertains which images of Dutch Americans have dominated public perception, it also investigates the origins of such images, their persistence irrespective of time and location, and the reasons for their fluctuating interpretations.
