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The 3-Minute Rule
Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-lev...
Brant & Helm's Fundamentals of Diagnostic Radiology
Long considered a leading text in the field, Brant & Helm’s Fundamentals of Diagnostic Radiology, 6th Edition, provides essential coverage for radiology residents, interns, students, and practitioners. Drs. Jeffrey S. Klein and Vincent Mellnick lead a team of expert section editors who cover all subspecialty areas including neuroradiology, chest, breast, abdominal, musculoskeletal imaging, ultrasound, pediatric imaging, interventional techniques, and nuclear radiology. Full-color images, updated content, self-assessment tools, and online resources make this text ideal for reference and review.
Creating Powerful Brands
This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets: • Summarises the latest thinking and best practice in the domain of branding • All new real marketing campaigns show how branding theories are implemented in practice • Brought right up to date with a clear European and UK focus Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Global politics in the information age
Global politics in the information age, available in paperback for the first time, presents a provocative and wide-ranging introduction to the notion that information technologies are creating new formations of power, control and resistance across the planet. The essays - ranging from the language used by the Bush administration to shape the war on terror, the attempts to control the circulation of informational products, the strategies of media management deployed to shape how the war in Iraq during 2003 was presented in the public sphere, through to the attempts to ‘brand’ economic globalisation and strategies of resistance developed by the anti-globalisation movement - unearth the new...
Atlantic Reporter
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Religions as Brands
During the twentieth century, religion has gone on the market place. Churches and religious groups are forced to 'sell god' in order to be attractive to 'religious consumers'. More and more, religions are seen as 'brands' that have to be recognizable to their members and the general public. What does this do to religion? How do religious groups and believers react? What is the consequence for society as a whole? This book brings together some of the best international specialists from marketing, sociology and economics in order to answer these and similar questions. The interdisciplinary book treats new developments in three fields that have hitherto evolved rather independently: the commoditization of religion, the link between religion and consumer behavior, and the economics of religion. By combining and cross-fertilizing these three fields, the book shows just what happens when religions become brands.
Parliamentary Candidates Between Voters and Parties
This book offers the first comprehensive, comparative and coherent perspective on parliamentary candidates in contemporary representative democracy. Based on the unique database of the ‘Comparative Candidate Survey' project which interrogated parliamentary candidates in more than 30 countries, it fills a significant lacuna by focusing on the thousands of ordinary candidates that participate in national elections. It examines who the candidates are in terms of their socio-demographic background and political career patterns, how they were selected by their parties, what their policy preference are and whether these are congruent to those held by their voters, who they seek to represent and ...
Developing Successful Global Strategies for Marketing Luxury Brands
In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financ...
