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Writing Religious Women
This collection of commissioned essays explores women's vernacular theology through a wide range of medieval prose and verse texts, from saints' lives to visionary literature. Employing a historicist methodology, the essays are sited at the intersection of two discursive fields: female spiritual practice and female textual practice. The contributors are primarily interested in the relation of women to religious books, as writers, receivers, and as objects of representation. They focus on historical approaches to the question of women's spirituality, and generically unrestricted examinations of issues of female literacy, book ownership, and reading practice. The essays are grouped under four main themes: the influence of anchoritic spirituality upon later lay piety, Carthusian links with female spirituality, the representation of femininity in Anglo-Norman and Middle English religious poetry, and veneration, performance and delusion in the Book of Margery Kempe.
Theory and Methodology of Semiotics
The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In...
Brand Equity Planning with Structuralist Rhetorical Semiotics
Brand Equity Planning with Structuralist Rhetorical Semiotics furnishes an innovative conceptual model and methodology for brand equity planning, with view to addressing a crucial gap in the existing marketing and semiotic literatures concerning how advertising multimodal textual elements may be transformed into brand associations, with an emphasis on rhetorical relata as modes of connectivity between a brand’s surface and depth grammar. The scope of this project is inter-disciplinary, spanning research areas such as brand equity, structuralist semiotics, textual semiotics, visual and film semiotics, multimodal rhetoric, Film theory, psychoanalysis. The proposed connectionist model of the brand trajectory of signification is operationalized through a methodological framework that encompasses a structuralist semiotic interpretative approach to the textual formation of brand equity, supported by quantitative content analysis with the aid of the software Atlas.ti and the application of multivariate mapping techniques.
Temple Imagery from Early Mediaeval Peninsular India
Analyzing the ways in which ideas of heroic discourse and the socio-religious and political needs of the period moulded iconography, this book explores the evolution of the iconography of the early mediaeval Hindu temples of the Indian peninsula, over the course of the sixth-twelfth centuries C.E. In order to study the socio-religious and political atmosphere in which the early mediaeval temple iconography grew and developed its specific forms, the author makes use of the inscriptions, archaeological and the literary materials ranging from the fourth centuries B.C.E. to the thirteenth century C.E., as these give an idea of the continuities and discontinuities in the ideas of heroic and polit...
Contingent Countryside
The essays in this volume are united by their attention to the many ways in which residents of Greece's southern Argolid peninsula—the focus of more ethnographic and ethnohistorical study than any other comparable region of Greece—have attempted to shelter, feed, and advance the economic situation of their families over the last three centuries.
Simple Forms
Simple Forms is a study of popular or folk literature in the medieval period. Focusing both on the vast body of oral literature that lies behind the written texts which have survived from the medieval period and on the popular literature provided by literate authors for audiences of hearers or readers with varying degrees of literacy, Douglas Gray leads new readers to a productively complicated understanding of the relationship between medieval popular culture and the culture of the learned. He argues that medieval society was stratified, in what seems to us a rigid way, but that culturally it was more flexible. Literary topics, themes, and forms moved; there was much borrowing, and a constant interaction. Popular tales, motifs, and ideas passed into learned or courtly works; learned forms and attitudes made their way in into popular culture. All in all this seems to have been a fruitful symbiosis. The book's twelve chapters are principally organised genre, covering epics, ballads, popular romances, folktales, the German sage, legends, animal tales and fables, proverbs, riddles, satires, songs, and drama.
Semiotics and Hermeneutics of the Everyday
The linchpin of the momentous paradigm shift that produced the new hermeneutics of everyday life was a focus on people as active agents in various cultural contexts, uses and practices, the merging of the conventional distinctions between the private and the public, the local and the global, the material and the symbolic, and the bridging of the agency/structure divide marking grand historical and cultural narratives. In their place, a wealth of new kinds of narratives were produced out what ...
Medieval Literature
Medieval Literature: Criticism and Debates combines classic critical essays alongside new voices and approaches, highlighting vibrant debates on medieval literature that will continue to shape critical conversations for the coming decades. Holly A. Crocker and D. Vance Smith present a fascinating collection of essays from leading contemporary scholars of medieval literature and culture, examining topics including gender, sexuality, politics, belief, language, nationhood, science and desire. The volume sheds light on critical discussions of the medieval period and shows the continuing relevance and vivacity of Medieval English literature in the twenty-first century. Each section is thoroughly...
Semiotics and Visual Communication III
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-...
