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Linguistic Landscapes
Visible language is widespread and familiar in everyday life. We find it in shop signs, advertising billboards, street and place name signs, commercial logos and slogans, and visual arts. The field of linguistic landscapes draws on insights from sociolinguistics, language policy and semiotics to show how these public forms of language relate to multiple issues in language policy, language rights, language and education, language and culture, and globalization. Stretching from the earliest stone inscriptions, to posters and street signs, and to today's electronic media, linguistic landscapes sit at the crossroads of language, society, geography, and visual communication. Written by one of the pioneers of the field, this is the first book-length synthesis of this exciting, rapidly-developing field. Using photographic evidence from across three continents, it demonstrates the methodology and approaches used, and summarises its findings and developments so far. It also seeks to answer common questions from its critics, and to suggest new directions for further study.
Local Languaging, Literacy and Multilingualism in a West African Society
This book aims to enhance and challenge our understanding of language and literacy as social practice against the background of heightened globalisation. Juffermans presents an ethnographic study of the linguistic landscape of The Gambia, arguing that language should be conceptualised as a verb (languaging) rather than a countable noun (a language, languages). He goes on to argue that sociolinguistics should not be defined as the study of ‘who speaks what language to whom, and when and to what end’ (as Fishman defined it), but as the study of who uses which linguistic features under particular circumstances in a particular place and time. The book is therefore in part an exercise to unpluralise language, which Juffermans argues is necessary for a more realistic understanding of what language is, what it does, and what people do with it. The book will be of interest to sociolinguistics researchers, especially those focusing on Africa and the global South.
Focus on English
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Languaging Experiences
This book is dedicated to the notion of languaging, which has recently gained recognition across many disciplines. From philosophy to linguistics, the foundations of the concept rest on the assumption that language is a way of knowing, making personal sense of the world, becoming conscious of oneself, and a means of creating one's identity. The very notion of languaging is still a fresh and unexplored concept in applied linguistics and deserves careful scrutiny. For this reason, the volume is ...
Digital Orality
This volume showcases innovative research on dialectal, vernacular, and other forms of “oral,” speech-like writing in digital spaces. The shift from a predominantly print culture to a digital culture is shaping people's identities and relationships to one another in important ways. Using examples from distinct international contexts and language varieties (kiAmu, Lebanese, Ettounsi, Shanghai Wu, Welsh English, and varieties of American English) the authors examine how people use unexpected codes, scripts, and spellings to say something about who they are or aspire to be. This book will be of particular interest to students and scholars interested in the impact of social media on language use, style, and orthography, as well as those with a broader interest in literacy, communication, language contact, and language change.
The Arts and Crafts of Literacy
During the last two decades, the (re-)discovery of thousands of manuscripts in different regions of sub-Saharan Africa has questioned the long-standing approach of Africa as a continent only characterized by orality and legitimately assigned to the continent the status of a civilization of written literacy. However, most of the existing studies mainly aim at serving literary and historical purposes, and focus only on the textual dimension of the manuscripts. This book advances on the contrary a holistic approach to the study of these manuscripts and gather contributions on the different dimensions of the manuscript, i.e. the materials, the technologies, the practices and the communities invo...
An Introduction to Multilingualism
This book offers an introduction to the many facets of multilingualism in a changing world. It begins with an overview of the multiplicity of human languages and their geographic distribution, before moving on to the key question of what multilingualism actually is and what is understood by terms such as 'mother tongue', 'native speaker', and 'speech community'. In the chapters that follow, Florian Coulmas systematically explores multilingualism with respect to the individual, institutions, cities, nations, and cyberspace. In each of these domains, the dynamics of language choice are undergoing changes as a result of economic, political, and cultural forces. Against this background, two chap...
Multilingual Encounters in Europe's Institutional Spaces
Multilingual encounters have been commonplace in many types of institutions, and have become an essential part of supranational institutions such as the EU since their inception. This volume explores and discusses different ways of researching the discursive dimension of these encounters, and critically examines their relevance to policy, politics and society as a whole. This includes institutions at the local, regional and supranational level. Multilingualism in institutions is currently often seen as an obstacle rather than an opportunity, at least with respect to European public and private spheres. The volume asks: - exactly how is multilingualism conceptualized and talked about in different institutions? - how do different institutions 'deal' with multilingualism, both internally and externally? - what are the policy making rules and challenges for the future for various institutions with respect to multilingualism?
Muslims Beyond the Arab World
Muslims beyond the Arab World explores the vibrant tradition of writing African languages using the modified Arabic script ('Ajami) alongside the rise of the Muridiyya Sufi order in Senegal. The book demonstrates how the development of the 'Ajami literary tradition is entwined with the flourishing of the Muridiyya into one of sub-Saharan Africa's most powerful and dynamic Sufi organizations. It offers a close reading of the rich hagiographic and didactic written, recited, and chanted 'Ajami texts of the Muridiyya, works largely unknown to scholars. The texts describe the life and Sufi odyssey of the order's founder, Shaykh Ahmadu Bamba Mbakke (1853-1927), his conflicts with local rulers and ...
Exploring Multilingualism and Multiscriptism in Written Artefacts
This book explores multilingualism and multiscriptism in a great variety of writing cultures, offering an in-depth analysis of how diverse languages and scripts seamlessly intertwine within written artefacts. Insights into scribal practices are particularly illuminating in that respect, especially when exploring artefacts originating from multicultural communities and regions where distinct writing traditions intersect. The influence of multilingualism and multiscriptism on these writing cultures becomes evident, with essays spanning various domains, from the mundane aspects of everyday life to the realms of scholarship and political propaganda. Scholars often relegate these phenomena, despi...
