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Successful Diversity Management Initiatives
Thousands of organizations are beginning to address the issue of workforce diversity management. This important new book helps answer questions typically raised by these organizations as they face diversity-related change. Why should we do this? How will we know we are being successful? What kind of change can we expect? Successful Diversity Management Initiatives presents an innovative, step-by-step model to help plan, direct, and manage strategic organizational development. This model emphasizes ongoing evaluation and clarification during each phase and propose a prototype for measuring both qualitative and quantitative results. Vignettes based on organizational experiences are used to demonstrate how particular steps in the model occur and how they hold generic value. Intended for practical application, the book is supported by case examples, summaries at the end of each chapter that include a checklist for organizational self-assessment, models, and a glossary.
Kotler On Marketing
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Carbon Cycling in the Baltic Sea
The Baltic Sea is an area extensively explored by the oceanographers. Hence it is one of the most often described marine areas in the scientific literature. However, there are still several fields which are poorly investigated and reported by scientists. One of them is the carbon cycle of the Baltic Sea. Although it is believed the shelf seas are responsible for about 20% of all marine carbon dioxide uptake, while they constitute only 7% of the whole sea surface, still a scientific debate exists on the role of the Baltic Sea in the global carbon cycle. “Carbon cycle of the Baltic Sea” is intended to be a comprehensive presentation and discussion of state of the art research by biogeochemists involved in the Baltic Sea carbon cycle research. This work presents both qualitative and quantitative descriptions of the main carbon flows in the Baltic Sea as well as their possible shifts induced by climatic and global change.
Children and Television
This book offers a magisterial overview on children and television from the accumulated global literature in this field of the past 50 years, combining both the American tradition, influenced heavily by developmental psychological studies, as well as the European tradition, characterized by more sociological and cultural studies perspectives to the field. Similarly, it draws together a methodological diversity from both the quantitative – experimental and survey research, together with the qualitative – ethnographic and interview – research of children and television. With a distinctively international approach, Children and Television highlights the global perspective in each of the chapters, balancing the need to contextualize television in children’s lives in their unique cultural spaces, as well as searching for universal understandings that hold true for children around the world.
Recent Advances in Plant Biotechnology
Plant biotechnology applies to three major areas of plants and their uses: (1) control of plant growth and development; (2) protection of plants against biotic and abiotic stresses; and (3) expansion of ways by which specialty foods, biochemicals, and pharmaceuticals are produced. The topic of recent advances in plant biotechnology is ripe for consideration because of the rapid developments in this ?eld that have revolutionized our concepts of sustainable food production, cost-effective alt- native energy strategies, environmental bioremediation, and production of pla- derived medicines through plant cell biotechnology. Many of the more traditional approaches to plant biotechnology are woefu...
Tricks of the Trade
Drawing on more than four decades of experience as a researcher and teacher, Howard Becker now brings to students and researchers the many valuable techniques he has learned. Tricks of the Trade will help students learn how to think about research projects. Assisted by Becker's sage advice, students can make better sense of their research and simultaneously generate fresh ideas on where to look next for new data. The tricks cover four broad areas of social science: the creation of the "imagery" to guide research; methods of "sampling" to generate maximum variety in the data; the development of "concepts" to organize findings; and the use of "logical" methods to explore systematically the imp...
Knowing Knowledge
Why does so much of our society look as it did in the past? Our schools,our government, our religious organizations, our media - while more complex, have maintained their general structure and shape. Classroomstructure today, with the exception of a computer or an LCD projector, looks remarkably unchanged: teacher at the front, students i n rows. Our business processes are still built on theories and viewpoints that existed over a century ago (with periodic amendments from thinkers like Drucker 2). In essence, we have transferred (not transformed) our physical identity to online spaces and structures.
Indoctrinability, Ideology, and Warfare
Violent ethno-nationalist conflicts continue to mar the history of the twentieth century; yet no satisfactory answer as to why humans are susceptible to indoctrination by ideologies leading to inter-group hostility has thus far been found. This volume brings together an international team of leading scientists to address this complex issue from disciplines as diverse as anthropology, psychology, psychobiology, sociology, philosophy, ethology, sociology, and political science. Treating the processes of indoctrination as a biological phenomenon with physiological and psychological aspects, these essays explore the answers to this pressing question in humanity's evolutionary past.
How Brands Become Icons
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be bu...
