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Kotler On Marketing
Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Knowing Knowledge
Why does so much of our society look as it did in the past? Our schools,our government, our religious organizations, our media - while more complex, have maintained their general structure and shape. Classroomstructure today, with the exception of a computer or an LCD projector, looks remarkably unchanged: teacher at the front, students i n rows. Our business processes are still built on theories and viewpoints that existed over a century ago (with periodic amendments from thinkers like Drucker 2). In essence, we have transferred (not transformed) our physical identity to online spaces and structures.
Indoctrinability, Ideology, and Warfare
Violent ethno-nationalist conflicts continue to mar the history of the twentieth century; yet no satisfactory answer as to why humans are susceptible to indoctrination by ideologies leading to inter-group hostility has thus far been found. This volume brings together an international team of leading scientists to address this complex issue from disciplines as diverse as anthropology, psychology, psychobiology, sociology, philosophy, ethology, sociology, and political science. Treating the processes of indoctrination as a biological phenomenon with physiological and psychological aspects, these essays explore the answers to this pressing question in humanity's evolutionary past.
Biometric State
A groundbreaking study of South Africa's role as a site for global experiments in biometric identification throughout the twentieth century.
Carbon Cycling in the Baltic Sea
The Baltic Sea is an area extensively explored by the oceanographers. Hence it is one of the most often described marine areas in the scientific literature. However, there are still several fields which are poorly investigated and reported by scientists. One of them is the carbon cycle of the Baltic Sea. Although it is believed the shelf seas are responsible for about 20% of all marine carbon dioxide uptake, while they constitute only 7% of the whole sea surface, still a scientific debate exists on the role of the Baltic Sea in the global carbon cycle. “Carbon cycle of the Baltic Sea” is intended to be a comprehensive presentation and discussion of state of the art research by biogeochemists involved in the Baltic Sea carbon cycle research. This work presents both qualitative and quantitative descriptions of the main carbon flows in the Baltic Sea as well as their possible shifts induced by climatic and global change.
The Sacred Depths of Nature
Documentary looking at caravan enthusiasts and how they have made their caravans into a way of life. The programme incudes tips from caravan veterans about restoration, interiors, gadgets and accessories.
How Brands Become Icons
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than brands--they are cultural icons. How do managers create brands that resonate so powerfully with consumers? Based on extensive historical analyses of some of America's most successful iconic brands, including ESPN, Mountain Dew, Volkswagen, Budweiser, and Harley-Davidson, this book presents the first systematic model to explain how brands become icons. Douglas B. Holt shows how iconic brands create "identity myths" that, through powerful symbolism, soothe collective anxieties resulting from acute social change. Holt warns that icons can't be bu...
