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MERITUM Podatki 2019
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Museum Marketing and Strategy
This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges. Museum Marketing and Strategy examines the full range of marketing techniques and includes the most current information on positioning, branding, and e-marketing. The book addresses the issues of most importance to the museum community and shows how to Define the exchange process between a museum's offerings and consumer value Differentiate a museum and communicate its unique value in a competitive marketplace Find, create, and retain consumers and convert visitors to members and members to volunteers and donors Plan strategically and maximize marketing's value Achieve financial stability Develop a consumer-centered museum
Translational Hermeneutics
This volume presents selected papers from the first symposium on Hermeneutics and Translation Studies held at Cologne in 2011. Translational Hermeneutics works at the intersection of theory and practice. It foregrounds both hermeneutical philosophy and the various traditions -- especially phenomenology -- to which it is indebted, in order to explore the ways in which the individual person figures at the center of the mediating process of translation. Translational Hermeneutics offers alternative ways to understand the process of translating: it is a holistic and strategic process that enhances understanding by assisting the transmission of meaning in and across multiple social and cultural contexts. The papers in this collection accordingly provide a preliminary outline of Translational Hermeneutics. Gathered together, these papers broach a new discipline within Translation Studies. While some essays explain the theoretical foundations of this approach, others concentrate on practical applications in diverse fields, for example literary studies, and postcolonial studies.
Strategic Brand Management
Finely focused on the "how to" and "why" throughout, this strategy guide provides specific tactical guidelines for planning, building, measuring, and managing brand equity. This approach considers why brands are important, what they represent to consumers, and what should be done by firms to manage them properly.
The Digested Read
Literary ombudsman John Crace never met an important book he didn't like to deconstruct. From Salman Rushdie to John Grisham, Crace retells the big books in just 500 bitingly satirical words, pointing his pen at the clunky plots, stylistic tics and pretensions of Big Ideas, as he turns publishers' golden dream books into dross.
Brideshead Abbreviated
This book hilariously summarises the great and not so great classics of modern English literature from the last century. Includes Mrs Dalloway, Midnight's Children, Lolita and many others.
