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Little Book of Chocolate
Dark, white, milk, praline, as a drink-the variations on the theme of chocolate are endless. From its reputation as an ap h rodisiac to recent research showing it can be good for your health, chocolate has long enjoyed unparalleled popularity. This book sets out to explore the adventures of the humble cocoa bean, and why it inspires such devotion in its admirers. It covers the history of chocolate from its origins as the favored drink of the Aztecs to its conquest of Europe, where it long remained the preserve of the nobility. Also examined are the processes by which the cocoa bean is t r a n s formed into delicious chocolate, in all its forms. But chocolate is more than just something to ap...
Marketing et communication Jeunes
Comment faire passer un message aux jeunes aujourd’hui ? Quels sont leurs codes et leurs valeurs ? Comment leur faire apprécier une marque, leur vendre un produit ? Quelle est l’influence d’Internet sur leurs comportements ? Les médias, les entreprises et les institutions publiques doivent faire évoluer leurs stratégies de marketing (traditionnel et social) pour créer une relation durable avec les jeunes. Confiance, écoute, liberté, autonomie : voilà les mots clés de la communication et du marketing à destination des jeunes. Les plus grandes marques, et les plus dynamiques, l’ont compris. Riche de nombreux exemples et d’études de cas de campagnes publicitaires (M6 Mobile, Desigual, Red Bull, SNCF, INPES...), cet ouvrage analyse les codes, les langages et les valeurs des générations Y et Z. Les conseils opérationnels intéresseront les agences de marketing ou de publicité, mais aussi tous les acteurs travaillant au contact des jeunes dans les organisations privées ou publiques.
100% Chocolate
The Saga of Chocolate, with 40 gourmet recipes.
100% Chocolate
For many, their passion for chocolate is a life-long obsession and a secret vice. Dedicated to all those fanatical chocolate lovers and those of us who are a little more restrained in our interest, here is the perfect companion and guide for appreciating this delightful and ever-popular treat to the fullest. Since its discovery by the conquistadors in the Americas and subsequent introduction into Europe in the 17th century, chocolate has become an important component of culinary and social culture throughout the Western world. This beautifully illustrated and designed volume offers insights into this phenomenon by examining: -- Origins of cacao and its discovery by Europeans -- Exquisite cups and silver vessels for serving chocolate -- Secrets of chocolate making -- Renowned chocolate makers presented country by country Enhanced by illustrations showing an array of advertisements, containers, and package wrappings for chocolate, this book concludes gloriously with 40 carefully selected gourmet chocolate recipes. For both the closeted and uncloseted chocolate addict, this is an important source of inspiration and vicarious enjoyment.
The Little Books of Champagne, Chocolate, and Roses
This keepsake collection is a tribute to the special memories you’ve shared together—the delicate scent of rose petals, the sweet indulgence of chocolate, the giddy exhilaration of a glass of champagne—and it is a personal and thoughtful way to let someone special know how much you care. Three gold-trimmed books offer a wealth of information on the history and popular varieties of chocolate, champagne, and roses. Each volume begins with an overview, followed by concise entries covering a variety of key themes, over 100 color illustrations, a chronology, and an address book of the best suppliers.
Edible Identities: Food as Cultural Heritage
Food - its cultivation, preparation and communal consumption - has long been considered a form of cultural heritage. A dynamic, living product, food creates social bonds as it simultaneously marks off and maintains cultural difference. In bringing together anthropologists, historians and other scholars of food and heritage, this volume closely examines the ways in which the cultivation, preparation, and consumption of food is used to create identity claims of 'cultural heritage' on local, regional, national and international scales. Contributors explore a range of themes, including how food is used to mark insiders and outsiders within an ethnic group; how the same food's meanings change wit...
