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Introduction to Sport Marketing
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward, and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need. Built around a step-by-step framework for developing effective sport marketing plans, and full of real-world, international cases, data, and examples, the text helps students to develop the essential skills and subject knowledge required to thrive in today’s fast-paced sport industry. It covers sport marketing at all levels, from grassroots and community sport to international mega-events, and across all sectors from professional sport to public and not...
Sport and Social Capital
The first text to explore sport's contribution to the hot topic of social capital, in an expertly edited collection of contributions from an internationally renowned author team.
Managing People in Sport Organizations
Now in a fully revised and updated third edition, Managing People in Sport Organizations outlines the theory and practice of managing people within a strategic framework. A complete textbook for any human resource management (HRM) in sport course, it explains how sport managers can get the best out of their teams and organizations, develop their professional skills, and create a sustainable performance culture. Structured around the functional flow of HRM practice – from recruitment to rewards – the book introduces every key area of people management, including strategy, planning, training, performance management, and managing change. This new edition includes expanded coverage of topics such as e-HRM and post-COVID workplaces. There is also a new foundational chapter focused on the individual in the organization that sets the context for their effective management. With international cases, examples, and data included in every chapter, this is essential reading for any sport management student or HR professional working in sport.
Managing People in Sport Organizations
Managing People in Sport Organizations provides a comprehensive overview of the theory and practice of managing people within a human resource management framework. It provides the reader with the skills to understand and work with people in sport organizations and, given the significant changes in sport organizations over the past twenty years, it addresses the issues of managing organizational complexity and how human resources adds value. Written by a team of expert authors it: Provides a systematic approach to managing people based on well established conceptual frameworks supported by substantial empirical research Analysis and explains how to understand and work with people in organisa...
Fields of Play
Thousands of children participate in community sports every year, enjoying recreation time with their peers, getting healthy exercise, and learning a variety of personal and group skills. At the same time, children's sports are not without controversy: parents can be overly invested in their children's exploits, competitive success is often the focus, and rising costs can limit participation. Consider, too, that these activities, billed as being for the kids, are often overlaid with other agendas by the adults who volunteer, work, and generally support children's sports. Noel Dyck incorporates nearly two decades of ethnographic field research into this anthropologically informed account that illustrates how all those involved in children's sports—boys and girls, parents, coaches, and sport officials—shape these complex, vibrant fields of play. In the process, he explores larger questions and debates about contemporary family and community and the shaping of childhood, youth, and adulthood. Bridging anthropology, sport studies, and childhood studies, Fields of Play offers a rich understanding of an area that has, to date, gained relatively little attention by social scientists.
Leisure and the Motive to Volunteer: Theories of Serious, Casual, and Project-Based Leisure
Volunteering and its nonprofit organizations have commonly been analyzed in economic terms, with volunteering being referred to as "unpaid (productive) work". This economic definition has been around far longer than that of volunteering conceived of as leisure, which is discussed as the volitional definition. By means of a lengthy literature review, this book sets out the theoretical and empirical contributions of the serious leisure perspective to understanding volunteer motivation. This second approach began more than 40 years ago. It answers the key motivational question of why people engage in unpaid productive work, laborious or not. Since in this conception payment in cash or in kind is not an incentive to perform such work, what encourages people to volunteer? The serious leisure perspective, unlike mainstream economics, can shed considerable light on this question.
Sports Volunteers Around the Globe
This book provides an overview of perspectives and approaches to the cultural meaning of sport volunteering in different countries. The main objective is to reflect on the diversity of meanings with regard to volunteering in different cultures and societies. Additionally, this book will shed light on volunteering practices and the impact of volunteering from both an economic and a sociological perspective. The book begins with an introductory section that gives an overview of the rationale of the text and the diversity of sport volunteers in general. From there, the book's 25 chapters each discuss a specific country case study provided by researchers from the respective country. These studie...
Volunteers in Sport: International perspectives
Volunteers are central to providing opportunities to play sport, whether helping to run sports clubs, helping in school sport or at sports events. This volume focuses on the volunteers who support clubs. Approximately 150,000 sports clubs in the UK are supported by volunteers in roles such as coaches, treasurers, membership secretaries and other formal roles, as well as a myriad of other volunteers who help on a more informal basis. This structure of clubs run by volunteers is common to other countries; such as Germany, Canada, Finland and Australia. It is a valuable community resource; not only for the opportunities it provides for sports participation but also the more general contribution...
Sport Management
Now available in a fully revised and updated sixth edition, Sport Management: Principles and Applications tells you everything you need to know about the contemporary sport industry. Covering both the professional and nonprofit sectors, and with more international material than any other introductory sport management textbook, it focuses on core management principles and their application in a sporting context, highlighting the unique challenges of a career in sport management. The book contains useful features throughout, including conceptual overviews, guides to further reading, links to important websites, study questions, and up-to-date case studies showing how theory works in the real w...
Encyclopedia of Sports Management and Marketing
The first reference resource to bring both sports management and sports marketing all together in one place.
