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Representing Consumers
Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.
Sinner
None
Treasures & Pleasures
Eden’s Gate Kacie Cameron fell in love with Eden’s Gate Plantation when she read of its history. Drawn by a tremendous longing to learn more, she made a trip to Eden’s Gate. When Kacie saw the portrait of the original owner’s son, Bradford Hampton for the first time, the power of the feelings that swept through her almost frightened her. She told herself it was crazy to react that way to the portrait of a dead man…of a man who’d died in a steamboat explosion so long ago. The gut-wrenching emotions churning within her as she’d stared up at the dark-haired, handsome Brad’s compelling features did not disappear, though, and when she is miraculously swept back in time, she knows ...
From Hire to Liar
"There are always clients to please, rules to subvert, difficult tasks to perform, work to shirk, and upward mobility to seek.... Most people with work experience have encountered at least some version of exaggerated resumes, exploitative bosses, self-interested shirking, collusion against disliked colleagues, lying to clients, and countless other variants of lies on the job. This book tells the tale of such lies in the workplace and examines their impact on ethics, administrating work, and productivity."—from the IntroductionAccording to David Shulman, deception is a pervasive element of daily working life. Sometimes it is an official part of one's work-as in the case study he offers of p...
Diploma in Management - City of London College of Economics - 3 months - 100% online / self-paced
Overview The ultimate management course. Do not only become a manager, become a leader! Content - What managers do - Hiring and retaining the very best people - Motivating employees - Coaching and development - Setting goals - Working with teams - Including interviews - Case studies - Worksheets - Cutting-edge techniques etc. Duration 3 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
The Business Model: How to Develop New Products, Create Market Value and Make the Competition Irrelevant
New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The reason is that intuition is only one aspect of new product development. The other key ingredient of success is having a business model that outlines the ways in which new products will create market value. This book offers a systematic approach to identifying market opportunities and developing breakthrough business models. It outlines the key principles of business model generation, presents a value-based framework for developing viable new offerings, and provides a set of practical tools for creating a meaningful value proposition that drives ma...
Waste Management and Sustainable Consumption
The accelerated pace of global consumption over the past decades has meant that governments across the world are now faced with significant challenges in dealing with the dramatically increased volume of waste. While research on waste management has previously focused on finding technological solutions to the problem, this book uniquely examines the social and cultural views of waste, shedding new light on the topic by emphasising the consumer perspective throughout. Drawing on a wide variety of disciplines including environmental, economic, social and cultural theories, the book presents philosophical reflections, practical examples and potential solutions to the problem of increasing waste...
Kellogg on Marketing
The ultimate marketing resource from the world’s leading scholars From the world’s #1 MBA marketing program comes the latest edition of Kellogg on Marketing, presented by Philip Kotler and Alexander Chernev. With hundreds of pages of brand-new material on timely topics, like creating value to disrupt markets, defensive marketing strategies, strategic customer management, building strong brands, and marketing in the metaverse, the book explores foundational and advanced topics in marketing management. You’ll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From manag...
Transcultural Italies
The history of Italian culture stems from multiple experiences of mobility and migration, which have produced a range of narratives, inside and outside Italy. This collection interrogates the dynamic nature of Italian identity and culture, focussing on the concepts and practices of mobility, memory and translation. It adopts a transnational perspective, offering a fresh approach to the study of Italy and of Modern Languages.
Consumer Value
As shoppers, what factors influence our decision to purchase an object or service? Why do we chose one product over another? How do we attribute value as part of the shopping experience? The theme of 'serving' the customer and customer satisfaction is central to every formulation of the marketing concept, yet few books attenpt to define and analyse exactly what it is that consumers want. In this provocative collection of essays, Morris Holbrook brings together a team of the top US and European scholars to discuss an issue of great importance to the study of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value which is used to critically examine the nature and type of value that consumers derive from the consumption experience - effiency, excellence, status, esteem, play, aesthetics, ethics, spirituality. Guaranteed to provoke debate and controversy, this is a courageous, individualistic and idiosyncratic book which should appeal to students of marketing, consumer behaviour, cultural studies and consumption studies.
