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Jewish Mad Men
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late ninete...
Jewish Mad Men
It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late ninete...
Diasporas and Exiles
Diaspora, considered as a context for insights into Jewish identity, brings together a lively, interdisciplinary group of scholars in this innovative volume. Readers needn't expect, however, to find easy agreement on what those insights are. The concept "diaspora" itself has proved controversial; galut, the traditional Hebrew expression for the Jews' perennial condition, is better translated as "exile." The very distinction between diaspora and exile, although difficult to analyze, is important enough to form the basis of several essays in this fine collection. "Identity" is an even more elusive concept. The contributors to Diasporas and Exiles explore Jewish identity—or, more accurately, Jewish identities—from the mutually illuminating perspectives of anthropology, art history, comparative literature, cultural studies, German history, philosophy, political theory, and sociology. These contributors bring exciting new emphases to Jewish and cultural studies, as well as the emerging field of diaspora studies. Diasporas and Exiles mirrors the richness of experience and the attendant virtual impossibility of definition that constitute the challenge of understanding Jewish identity.
Consumer Culture and the Making of Modern Jewish Identity
This book investigates the intersection between consumption, identity and Jewish history in Europe.
Jewish Consumer Cultures in Nineteenth and Twentieth-Century Europe and North America
This book investigates the place and meaning of consumption in Jewish lives and the roles Jews played in different consumer cultures in modern Europe and North America. Drawing on innovative, original research into this new and challenging field, the volume brings Jewish studies and the history and theory of consumer culture into dialogue with each other. Its chapters explore Jewish businesspeople's development of niche commercial practices in several transnational contexts; the imagining, marketing, and realization of a Jewish national homeland in Palestine through consumer goods and strategies; associations between Jews, luxury, and gender in multiple contexts; and the political dimensions of consumer choice. Together the essays in this volume show how the study of consumption enriches our understanding of modern Jewish history and how a focus on consumer goods and practices illuminates the study of Jewish religious observance, ethnic identities, gender formations, and immigrant trajectories across the globe.
An Island Called Home
This is the story of the author's return to learn about and meet the people who are keeping Judaism alive in Cuba today.
