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Handbook of Public Relations
This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
The Vanishing Word
Is image everything? For many people in our culture, image and images are everything. Americans spend hours watching television but rarely finish a good book. Words are quickly losing their appeal. Arthur Hunt sees this trend as a direct assault on Christianity. He warns that by exalting imagery we risk becoming mindless pagans. Our thirst for images has dulled our minds so that we lack the biblical and mental defenses we need to resist pagan influences. What about paganism? Hunt contends that it never died in modern Western culture; image-based media just brought it to the surface again. Sex, violence, and celebrity worship abound in our culture, driving a mass media frenzy reminiscent of pagan idolatry. This book is a clear warning that the church is being cut off from its word-based heritage, and that we are open to abuse by those who exploit the image but neglect the Word. Thoughtful readers will find this a challenging call to be critical about the images bombarding our sense and to affirm that "the Word is everything."
Use of Force in Countering Terrorism
This is a valuable resource for all those interested in multinational efforts to combat the threat of global terrorism --Book Jacket.
Crisis Management in the Food and Drinks Industry: A Practical Approach
Few titles could be timelier than the second edition of Crisis Management in the Food and Drinks Industry – A Practical Approach. The world is worrying about a human pandemic arising from the avian flu epidemic that is spreading from the Far East, the implications of which could be as great for the food industry as were the outbreaks of foot and mouth disease and BSE. This practical and greatly expanded edition by media and public relations veteran Colin Doeg focuses on the communications aspects of dealing with a crisis. It is global in its coverage of the subject, reviewing practices and requirements in countries ranging from the USA and the UK to Australia and New Zealand. Doeg offers a...
Strategic Communication
Strategic Communication deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing, evaluating and implementing a communication strategy. This book links strategic communication campaign planning to medium and long-term business activity and to how organisations deal with issues. This thoroughly revised third edition includes: New international cases and professional exercises that will enable students to work through the cases and apply theory to real-life situations; New discussion questions on important aspects of campaign planning; Chapter exercises that encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy; In Theory panels that highlight key theories and demonstrate important links between theory and practice Accessible and comprehensive, this is an essential text for students of professional communication and professionals transitioning into the field of Strategic Communication.
Appreciative Intelligence (EasyRead Comfort Edition)
Appreciative Intelligence provides a new answer to what enables successful people to dream up their extraordinary and innovative ideas; why employees, partners, colleagues, investors, and other stakeholders join them on the path to their goals, and how they achieve these goals despite obstacles and challenges. It is not simple optimism. People with appreciative intelligence are realistic and action oriented--they have the ability not just to identify positive potential, but to devise a course of action to take advantage of it. Drawing on their own original research and recent discoveries in psychology and cognitive neuroscience, Thatchenkery and Metzker outline the evidence for appreciative intelligence, detail its specific characteristics, and show how you can develop this skill and use it in your own life and work. They show how the most successful leaders are able to spread appreciative intelligence throughout an organization, and they offer tools and exercises you can use to increase your own level of appreciative intelligence and so become more creative, resilient, successful, and personally fulfilled.
Public Relations Online
Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological forces that are changing public relations. Using plain-talk discussion of theory and research, this book helps readers identify how lasting concepts for effective public relations can be applied in a changing media environment, and how a changing media environment affects the practice of effective public relations. Key Features: Provides "Hands-Online" activities: Internet resource exercises challenge readers to apply concepts to their world in "real-time" on the day that they read the chapter. Offers "Questionable Claims" boxes: Disc...
The Future of Excellence in Public Relations and Communication Management
The Future of Excellence in Public Relations and Communication Management brings together an outstanding group of public relations scholars and practitioners to consider the indelible theory building in public relations of James E. Grunig and Larissa A. Grunig, who with David M. Dozier, produced the 1992 IABC Excellence Study, a benchmark body of work examining best practices in the public relations field. In this assembled collection, editor Elizabeth L. Toth and the contributors show how and in what ways the theories of the Excellence Study have developed and changed. They present research that advances excellence theories, adds new dimensions and directions to the excellence theories, and shows how the excellence study has moved on to a global stage. Toth and her colleagues challenge future researchers to continue the theory-building that will lead to understand how strategic public relations management contributes to organizations and society. Public relations and communication management scholars, in addition to practitioners and graduate students studying these areas, will benefit immensely from the work included here.
Stalin's Man in Canada
First book about key Soviet spy and Canadian communist. Fred Rose was deeply involved in atomic espionage.
Fundamentals of Educational Leadership & Management
Strong leaders and managers are required for schools to offer the best possible education for students. This book introduces the fundamental science of educational administration and leadership. It is critical to introduce educational management to all students enrolled in academic study programs. The future instructors must be well-versed in organizational knowledge and abilities before they begin their careers.
