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Asian Family Business Case Studies
Insider case stories from real family businesses owned and managed by Asian families globally cover topics including succession planning, conflict resolution, overcoming COVID 19, values and identity, CSR, green innovation, sustainability, internationalization, transformation, family relation, communications, and entrepreneurship.
Exploring Supply Chain Management in the Creative Industries
SCM is a rapidly emerging paradigm that is transforming the organisation of business operations as firms seek ever new and innovative ways of finding the elusive mantra of competitive advantage. Little work to date has been undertaken on the creative sector. This e-book hopes to address this, by offering some interesting and informative exploratory work in different areas of the sector. One aim was to offer some insights and lessons that could be drawn on by the wider business community.
Handbook on the Sustainable Supply Chain
Supply chain management has long been a feature of industry and commerce but, with increasing demands from consumers, producers are spending more time and money investing in ways to make supply chains more sustainable. This exemplary Handbook provides readers with a comprehensive overview of current research on sustainable supply chain management.
Manajemen Pemasaran Dan Nilai Pelanggan
Dalam lingkungan bisnis yang semakin kompetitif sekarang ini perusahaan dituntut untuk memberdayakan dan mengoptimalkan seluruh sumberdaya yang dimiliki. Mengolah kemampuan perusahaan dengan berbagai ragam, kemampuan sangat diperlukan supaya perusahaan dapat mencapai tujuan yang direncanakan. Globalisasi menciptakan persaingan bisnis pada situasi lingkungan bisnis yang semakin dinamis, diindikasikan oleh perubahan keinginan dan kebutuhan pelanggan yang cepat berubah. Perubahan lingkungan bisnis yang dinamis diikuti persaingan yang ketat menuntut perusahaan untuk mencari cara agar tetap exist dan berkembang. Upaya perusahaan untuk memenangkan persaingan tidak hanya menciptakan produk berkualitas saja, namun berupaya agar produk cepat sampai ke pelanggan.
Commercial Communication in the Digital Age
In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Firm Competitive Advantage Through Relationship Management
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
A Case for Shareholders' Fiduciary Duties in Common Law Asia
Reconceptualises the general meeting, controlling shareholders and institutional investors as fiduciaries in four leading common law Asian jurisdictions.
Celebrity Influence
Why should we listen to celebrities like Bono or Angelina Jolie when they endorse a politician or take a position on an issue? Do we listen to them? Despite their lack of public policy experience, celebrities are certainly everywhere in the media, appealing on behalf of the oppressed, advocating policy change—even, in one spectacular case, leading the birther movement all the way to the White House. In this book Mark Harvey takes a close look into the phenomenon of celebrity advocacy in an attempt to determine the nature of celebrity influence, and the source and extent of its power. Focusing on two specific kinds of power—the ability to "spotlight" issues in the media and to persuade au...
Malaysian Business in the New Era
'. . . the book makes a significant contribution to research on Asian business. The chapters are deeply researched and will be of considerable value to scholars, government policymakers and practitioners.' - Samir Ranjan Chatterjee, Asia Pacific Journal of Economics and Business
