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EVENT MARKETING, E-WOM, CITRA MEREK TERHADAP NIAT BELI: Konsep dan Aplikasi
Buku Event Marketing, E-Wom, Citra Merek Terhadap Niat: Konsep dan Aplikasi disusun oleh Komang Yoga Ade Candra, S.E., M.M. dan Prof. Dr. Ni Nyoman Kerti Yasa, S.E., M.S. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal ilmu Pemasaran/Marketing terkait perilaku konsumen dalam menentukan niat beli yang dipengaruhi oleh event marketing, electronic word of mouth, serta citra merek. Sistematika penulisan buku ini diuraikan dalam enam bab yang memuat tentang prolog yang menyampaikan begitu uniknya perilaku konsumen sehingga perlunya dilakukan pengkajian yang mendalam, teori perilaku konsumen yang akan membahas secara mendalam beberapa konsep perilaku konsumen yang didasarkan faktor kebudayaan, faktor sosial, faktor psikologis, teori event marketing, e-WOM (electronic word of mouth), Citra Merek, serta niat beli konsumen beserta beserta pengujian berdasarkan kajian empiris dengan pengujian hipotesis yang dikupas secara komprehensif sehingga memberikan pengetahuan yang mendalam tentang perilaku konsumen yang berfokus pada niat beli.
Barefoot Dogs
Winner of the Jesse H. Jones Award for Best Work of Fiction from the Texas Institute of Letters * A San Francisco Chronicle Recommended Book of 2015 * Fiction Finalist for the 2015 Writers’ League of Texas Book Awards * A Kirkus Reviews Best Book of 2015 * One of the Texas Observer’s “Five Books We Loved in 2015” * One of PRI’s “The World’s Five Books You Should Read in 2016” “Profound and wrenching…A deeply moving chronicle of one family’s collective devastation, full of remarkable wisdom and humor” (The New York Times Book Review) that follows the members of a wealthy Mexican family after their patriarch is kidnapped. On an unremarkable night, José Victoriano Artea...
The Dolls
Stories from a world both fantastically strange and gruellingly familiar where isolation, ruin, prejudice, and misinformation soar in an irresistible, susurrant fugue of displaced families yearning to belong In the four stories that make up The Dolls, characters are plagued by unexplained illnesses and oblique, human-made disasters and environmental losses. A big sister descends into the family basement. Another sister refuses her younger brother. A third sister with memory loss is on the run and offered shelter by Notpla, a man both an ally and an enemy. A fourth set of siblings travel to Hungary with their late mother in a coffin. They each have a different version of their mother's story....
Music of Death and New Creation
The accompanying CD contains music excerpts which are listed in the book on pgs. xiii-xvii.
The Internet in Indonesia's New Democracy
The Internet in Indonesia’s New Democracy is a detailed study of legal, economic, political and cultural practices surrounding the provision and consumption of the Internet in Indonesia at the turn of the twenty-first century. Hill and Sen detail the emergence of the Internet into Indonesia in the mid-1990s, and cover its growth through the dramatic economic and political crises of 1997 and the subsequent transition to democracy. Conceptually the Internet is seen as a global phenomenon, with global implications, however this book develops a way of thinking about the Internet within the limits of geo-political categories of nations and provinces. The political turmoil in Indonesia provides a unique context in which to understand the specific local and national consequences of a global, universal technology.
Women, Dreaming
Salma's novel takes you into a world of women. It is writing that describes the inner universe of women who do not know the outside world. Salma deftly shows [how] these women navigate their sad, emotional landscape, holding time in their hands, gradually stepping outside their sorrows. Everything here is fresh, including their feminine language. Traditionalist mindsets may not be taken in by this novel where stories emerge from under the blanket of tradition, revealing that a break with the old order is inevitable' -Perumal Murugan, Indian author, scholar and literary chronicler who writes in Tamil 'Women, Dreaming is an evocative double bill of fierce feminine lifescapes, with the iconic S...
Oral Wound Healing
Oral Wound Healing: Cell Biology and Clinical Management brings experts from around the world together to provide an authoritative reference on the processes, principles and clinical management of wound healing in the oral mucosa. Promoting a thorough understanding of current research on the topic, this new resource draws together thinking on the basic biological processes of wound healing in the oral environment, as well as providing more detailed information and discussion on processes such as inflammation, reepithelialization and angiogenesis. Beyond this, the book goes on to examine topics pertinent to the effective clinical management of oral wound healing, bringing together chapters on large dento-facial defects, dental implants, periodontal regeneration, and pulp healing.An essential synthesis of current research and clinical applications, Oral Wound Healing will be an indispensable resource for dental specialists, oral and maxillofacial surgeons as well as researchers in oral medicine and biology.
Ecocity Berkeley
Ecocity Berkeley offers innovative city planning solutions that would work anywhere, but the book offers a vision of what the future can be like with a fair amount of planning beforehand. This book is very inspirational, and could be used to advocate similar planning improvements in any large city. This book is meant for anyone interested in environmental activism, and anyone looking for serious innovations in their city.
A Red-necked Green Bird
Myths and legends jostle with the contemporary in these stories where social issues of our times resonate with the inevitability of the past. The lyricism of Carnatic ragas permeate the pages of this quiet and powerful book in which love is rendered in all its immeasurable avatars—parental, carnal, platonic, romantic, divine. There is the woman who reinvents the notion of love in a unique way that amalgamates technology and spirituality through the internet; a man full of love who can sing Bulleh Shah and the woman who has lost her all in the 1984 anti-Sikh riots; the woman in the title story who stands by her deaf daughter but understands why her husband must leave the home they have built with love all these years; the man who finds out what it is to be a woman after a dip in the pond... These short stories are shorn of sentimentality but have a deep understanding of what it means to live, to love and to die. CS Lakshmi, writing under the pseudonym Ambai, has been a significant voice in Indian literature for the past four decades. A Red-necked Green Bird is the writer’s seventh collection of short stories.
A Kitchen in the Corner of the House
A Kitchen in the Corner of the House collects twenty-five gem-like stories on motherhood, sexuality, and the body from the innovative and perceptive Tamil writer Ambai. In A Kitchen in the Corner of the House, Ambai's narrators are daring and courageous, stretching and reinventing their homes, marriages, and worlds. With each story, her expansive voice confronts the construction of gender in Tamil literature. Piecing together letters, journal entries, and notes, Ambai weaves themes of both self-liberation and confinement into her writing. Her transfixing stories often meditate on motherhood, sexuality, and the liberating, and at times inhibiting, contours of the body.
