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User Driven Product Development
User-driven product development is the art of interacting with users in all stages of the innovation process. The quest for user-driven product development creates a collaborative mindset of user-involvement in new product projects. Users are to be regarded as valuable, knowledgeable and innovative resources to product development. The book starts with the design elements of a user-involving product development culture. Based on this, managers and students are invited to study the complexity and challenges of performing user-driven product development in organizations. The significant mechanisms of user-driven product development are described and discussed in detail and through generous use of examples and cases. The main themes of the book are: * The framework of user-driven product development * Information competences demanded by user-driven product development * How to collaborate with users about new product projects * The user-interacting potential of information and web technol
MBA
None
Business Applications and Computational Intelligence
"This book deals with the computational intelligence field, particularly business applications adopting computational intelligence techniques"--Provided by publisher.
Innovation in Business and Enterprise: Technologies and Frameworks
Innovation is essential to maintaining organizations' long-term stability and increasing both the quality and value of goods and services.Innovation in Business and Enterprise: Technologies and Frameworks focuses on managing innovation through bridging gaps created from theories, relative advantages or competitiveness, social differences, and innovation capability and performance.
Leading Issues in Business Research Methods
Published by Academic-Publishing International in 2011. This is a collection of 11 important Research Methodology Papers which will be of particular value to those who have a dissertation to write be it for an undergraduate degree, for a masters or even a doctorate. In addition the book has much to offer academic supervisors. The papers here are reproduced from those published in the Electronic Journal of Business Research Methods (www.ejbrm.com).
