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Battle
Battle: A History of Combat and Culture spans the globe and the centuries to explore the way ideas shape the conduct of warfare. Drawing its examples from Europe, the Middle East, South Asia, East Asia, and America, John A. Lynn challenges the belief that technology has been the dominant influence on combat from ancient times to the present day. In battle, ideas can be more far more important than bullets or bombs. Clausewitz proclaimed that war is politics, but even more basically, war is culture. The hard reality of armed conflict is formed by -- and, in turn, forms -- a culture's values, assumptions, and expectations about fighting. The author examines the relationship between the real and the ideal, arguing that feedback between the two follows certain discernable paths. Battle rejects the currently fashionable notion of a "Western way of warfare" and replaces it with more nuanced concepts of varied and evolving cultural patterns of combat. After considering history, Lynn finally asks how the knowledge gained might illuminate our understanding of the war on terrorism.
Bioeconomy and Global Inequalities
This open access book focuses on the meanings, agendas, as well as the local and global implications of bioeconomy and bioenergy policies in and across South America, Asia and Europe. It explores how a transition away from a fossil and towards a bio-based economic order alters, reinforces and challenges socio-ecological inequalities. The volume presents a historically informed and empirically rich discussion of bioeconomy developments with a particular focus on bio-based energy. A series of conceptual discussions and case studies with a multidisciplinary background in the social sciences illuminate how the deployment of biomass sources from the agricultural and forestry sectors affect societ...
Continuity of Empire
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The Blame Game
Reveals how claiming credit and placing blame on others damages careers and business results, outlines eleven personality types that are prone to credit and blame problems, and shows how to protect against the blame game.
The Controversy of Renaissance Art
Sansovino successively dismantled and reconstituted the categories of art-making. Hardly capable of sustaining a program of reform, the experimental art of this period was succeeded by a new era of cultural codification in the second half of the sixteenth century. --
Short-term Empires in World History
The volume will focus on a comparative level on a specific group of states that are commonly labelled as “empires” and that we encounter through all historical periods. Although they are very successful at the very beginning, like most empires are, this success is very ephemeral and transient. The era of conquest is never followed by a period of consolidation. Collapse and/or reduction to much smaller dimension run as fast as the process of wide-ranging conquest and expansion. The volume singles out a series of such “short-term empires” and aims to provide a methodologically clearly structured as well as a uniform and consistent approach by developing a general set of questions that guarantee the possibility to compare and distinguish. This way it intends to examine not only already well established empires but also to illuminate forgotten ones.
Early Word Learning
Early Word Learning explores the processes leading to a young child learning words and their meanings. Word learning is here understood as the outcome of overlapping and interacting processes, starting with an infant’s learning of native speech sounds to segmenting proto-words from fluent speech, mapping individual words to meanings in the face of natural variability and uncertainty, and developing a structured mental lexicon. Experts in the field review the development of early lexical acquisition from empirical, computational and theoretical perspectives to examine the development of skilled word learning as the outcome of a process that begins even before birth and spans the first two y...
Enhancing and analysing Project Communication
Different cultures and languages make web-based communication among the members of international research projects often complex. Focussing on frequently neglected internal communication, this cumulative PhD thesis seeks to present methods from applied LSP research on a concrete case study – a research project from the area of Public Health. Aiming to establish a winwin situation between systematic approaches and communication optimisation, the case study is also used to verify known models. Systematic approaches can be beneficial for enhancing project communication, if they are part of a circle of theoria cum praxi. The thesis closes with appeals to linguists, project leaders and funding agencies for improving project communication as well as the involvement of applied linguistics in future.
Identity-Based Brand Management
This textbook provides a comprehensive overview of identity-based brand management based on current research. The authors focus on the design of the brand identity, which covers the internal perspective of brand management, and the resulting external brand image perceived by consumers and other audiences. The book covers topics such as brand positioning, the design of the brand architecture and brand elements, the management of brand touchpoints and the customer journey, as well as multi-sensory brand management and brand management in a digital environment. Further topics covered are international brand management, brand management in the retail sector, in social media and on digital brand ...
