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To Pixar and Beyond
A Sunday Times Best Book of the Year 2017 One day in November 1994, Lawrence Levy received a phone call out of the blue from Steve Jobs, whom he’d never met, offering him a job running Pixar, a little-known company that had already lost Jobs $50 million. With Pixar’s prospects looking bleak, it was with some trepidation that Levy accepted the position. After a few weeks he discovered that the situation was even worse than he’d imagined. Pixar’s advertising division just about broke even, its graphics software had few customers, its short films didn’t make any money and, on top of all that, Jobs was pushing to take the company public. Everything was riding on the studio’s first feature film, codenamed Toy Story, and even then it would have to be one of the most successful animated features of all time… Full of wisdom on bringing business and creativity together, and recounting the touching story of Levy’s enduring friendship with Jobs, To Pixar and Beyond is a fascinating insider’s account of one of Hollywood’s greatest success stories.
Troubled Memory
This compelling work tells the story of Anne Skorecki Levy, a Holocaust survivor who transformed the horrors of her childhood into a passionate mission to defeat the political menace of reputed neo-Nazi and Ku Klux Klan leader David Duke. Through Levy's t
Second Street Station
A historical mystery featuring the witty and wily Mary Handley, the first woman detective in Brooklyn, as she tries to prove herself in a man's world while solving a high profile murder. Mary Handley is a not your typical late-nineteenth century lady. She's fiery, clever, daring—and she’s not about to conform to the gender norms of the day. Not long after being fired from her job at the hat factory for insubordinate behavior, Mary finds herself at the murder scene of Charles Goodrich, the brother of a prominent alderman and former bookkeeper of Thomas Edison. When Mary proves her acumen as a sleuth, she is hired by the Brooklyn police department—as the city’s first female policewoman...
Communication in the Age of Virtual Reality
This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered an expert team of engineers, social scientists, and cultural theorists for the first extensive treatment of human communication in this exciting medium. The first part introduces the reader to VR's state-of-the-art as well as future trends. In the next section, leading research scientists discuss how knowledge of communication can be used to build more effective and exciting communication applications of virtual reality. Looking ahead, the authors explore pioneering approaches to VR narratives, int...
UX Strategy
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
The Art of Pixar
Previously subtitled: The complete color scripts and select art from 25 years of animation.
Oxford Handbook of Dialysis
This handbook covers all aspects of dialysis treatment and the care of patients with renal failure in a clear, compact but detailed format.
Anna's Dance: A Balkan Odyssey
It’s 1968. The world is in turmoil. So is twenty-three-year-old Anna Rossi, who questions everything about her life, from her mostly Jewish heritage to her fear of intimacy. Summer in Europe with a childhood friend offers a perfect way to escape her demons. When her friend abandons her in Italy, Anna makes the rash decision to travel on with strangers. Her journey takes a perilous turn, leading her into conflict in Eastern Europe and into the heart of the Balkans. Love, Intrigue, Betrayal—Anna must find the strength to survive.
