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Advice for creating a brand for you and your business.
An individual who has a well-defined personal brand has more status and a tremendous advantage over the competition in the market place. Whether it’s social or in business, when you are well branded you are definitely pre-sold. In Authentic Brand Creation, author Tee Dike has delivered what he calls lessons for the class of 2020 and beyond; sharing cutting-edge strategies that one can apply in building their brands in this age of digital media. The ABC book is packed with practical and simple exercises and strategies that will help one to unleash their authentic self, build their brand from a place of self- awareness, and thus create platforms to assert themselves in spaces they can fully function to their maximum ability. Tee says, branding is the foundation of all growth, regardless of whether you’re a consultant, speaker, coach, company or job seeker. Without it, there is no standing out.
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First published in 1998. Routledge is an imprint of Taylor & Francis, an informa company.