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Digital PR dalam Era Disrupsi 5.0
Seiring bertambahnya waktu, zaman semakin berubah dengan banyaknya inovasi dan juga kemajuan teknologi dalam semua lini kehidupan. Salah satunya adalah pada bidang keilmuan Kehumasan atau Public Relations (PR). Akan ada banyak tantangan dalam masa-masa disrupsi. Keberadaan teknologi komunikasi yang semakin maju ini haruslah dilihat secara positif, dimana inovasi tersebut mampu memberikan kemudahan, kecepatan dan juga bantuan kepada para praktisi PR di masa sekarang dan masa yang akan datang. Tahun 1980-an adalah periode ketika para peneliti mulai intens meneliti wanita dalam ranah Public Relationss. Mayoritas peneltiti dari periode itu berasal dari Amerika yang meneliti posisi wanita dalam industri PR. Pada masa ini lebih fokus ke keprihatinan yang berpusat pada dua tema utama yaitu diskriminasi kerja dan bias terhadap wanita.Diskriminasi kerja terdiri dari glass ceiling, kesenjangan gaji, posisi teknisi untuk wanita, dan perbedaan pendidikan. Sementara bias terhadap wanita terdiri dari diskriminasi terselubung dalam promosi, chauvinisme, stereotip terhadap wanita, dan feminisasi.
Caribbean Basins
This 21-chapter volume provides a regionally-comprehensive collection of original studies of Caribbean basins conducted by academic and petroleum geologists and geophysicists in the early and mid-1990s. The common tectonic events discussed in the volume including the rifting and passive margin history of North and South America that led to the formation of the Caribbean region; the entry of an exotic, Pacific-derived Great Arc of the Caribbean at the leading edge of the Caribbean oceanic plateau; the terminal collision of the arc and plateau with the passive margins fringing North and South America; and subsequent strike-slip and accretionary tectonics that affected the arc-continent collisi...
Proceedings of the International Conference of Economics, Business, and Entrepreneur (ICEBE 2022)
This is an open access book.The Faculty of Economics and Business of Universitas Lampung in Indonesia is hosting the International Conference of Economics, Business & Entrepreneurship (ICEBE) 2022, its fifth annual international conference. The goal of this conference is to provide a clear direction and substantial advancements in the quickly recovering global economy. The 5th ICEBE welcomes and cordially encourages all authors to submit outstanding works on a range of topics relevant to the conference's theme. Theme: “Global Economy and Business Recovery Growth to Create a Sustainable Business-Friendly Environment”
Land and Development in Indonesia
Indonesia was founded on the ideal of the “Sovereignty of the People”, which suggests the pre-eminence of people’s rights to access, use and control land to support their livelihoods. Yet, many questions remain unresolved. How can the state ensure access to land for agriculture and housing while also supporting land acquisition for investment in industry and infrastructure? What is to be done about indigenous rights? Do registration and titling provide solutions? Is the land reform agenda — legislated but never implemented — still relevant? How should the land questions affecting Indonesia’s disappearing forests be resolved? The contributors to this volume assess progress on these issues through case studies from across the archipelago: from large-scale land acquisitions in Papua, to asset ownership in the villages of Sulawesi and Java, to tenure conflicts associated with the oil palm and mining booms in Kalimantan, Sulawesi and Sumatra. What are the prospects for the “people’s sovereignty” in regard to land?
INCEESS 2020
InCEESS is an international conference hosted by Pelita Bangsa University. This conference is arranged to become an annual conference making room for scholars and practitioners in the area of Engineering, ICT, Management, and all research in Social Science and Humanities to share their thoughts, knowledge, and recent researches in the field of study (https://inceess.pelitabangsa.ac.id/).
Pengaplikasian Ilmu Komunikasi Dalam Proses Sosial
Buku “Aplikasi ilmu komunikasi dalam proses sosial” sebagai proses interaksi dan perubahan sosial dalam dakwah. Komunikasi sebagai interaksi sosial dan komunikasi sebagai perubahan sosial. Dakwah sering dipahami sebagai upaya menawarkan solusi Islami atas berbagai persoalan hidup. Buku ini merupakan langkah strategis untuk memahami ilmu komunikasi dengan melihat permasalahan konkrit. Ilmu komunikasi menjadi isu yang sangat penting dalam kehidupan bermasyarakat. Aplikasi ilmu komunikasi dalam proses sosial ini membantu pembaca memahami bagaimana mempraktikkan komunikasi yang efektif baik secara intrapersonal maupun dalam kelompok dan organisasi.
Digital and Social Media Marketing
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Commu...
Online Brand Communities
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.
HIV: Persepsi, Resiliensi dan Pencegahan
Kenyamanan untuk berinteraksi, bergaul, berteman bah kan didalam keluarga itu sangatlah penting. Tidak adanya kekerasan adalah faktor utamanya. Namun sayang, fakta di lapangan menunjukkan bahwa sebagian besar keluarga trangender dan MSW menutup diri dan masyarakat karena malu memiliki anak seperti mereka. Para transgender cenderung mendapatkan kekerasan dan dianggap sebagai aib yang mendatangkan kesialan bagi keluarganya. Mereka juga mendapatkan perlakukan tidak adil seperti pengucilan dan masyarakat, dan mendapatkan tanggapan negatif seperti ketakutan, kebencian dan kemarahan.
