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Identity and Digital Communication
This comprehensive text explores the relationship between identity, subjectivity and digital communication, providing a strong starting point for understanding how fast-changing communication technologies, platforms, applications and practices have an impact on how we perceive ourselves, others, relationships and bodies. Drawing on critical studies of identity, behaviour and representation, Identity and Digital Communication demonstrates how identity is shaped and understood in the context of significant and ongoing shifts in online communication. Chapters cover a range of topics including advances in social networking, the development of deepfake videos, intimacies of everyday communication...
The Brand of Print
The Brand of Print offers a comprehensive analysis of the ways printers, publishers, stationers, and booksellers designed paratexts to market printed books as cultural commodities. This study traces envoys to the reader, visual design in title pages and tables of contents, and patron dedications, illustrating how the agents of print branded their markets by crafting relationships with readers and articulating the value of their labor in an increasingly competitive trade. Applying terms from contemporary marketing theory to the study of early modern paratexts, Andie Silva encourages a consideration of how print agents' labor and agency, made visible through paratextual design, continues to influence how we read, study, and digitize early modern texts.
The Artisan Brand
Investigating the changing forms and dynamics of the artisanal and craft sector, this timely book considers the opportunities, challenges and uncertainties associated with artisanal businesses in new economic times. An international range of case studies is used to demonstrate that the sector must harness the transformational opportunities of technological innovation to ensure future viability and vitality.
Youth Marketing to Digital Natives
Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
The Devil's Teardrop
"After an early morning machine gun attack by a madman called the Digger leaves dozens dead in the Washington, D.C., subway, the mayor's office receives a message demanding twenty million dollars by midnight or more innocents will die. It is New Year's Eve, and with the ransom note as the only evidence, Special Agent Margaret Lukas calls upon retired FBI agent and the nation's premier document examiner Parker Kincaid to join the manhunt for the Digger--or for hundreds, the first moments of the new year will be their last on earth."--BOOK COVER.
Sustainable Packaging
Packaging plays a major role in the environmental footprints of products from any industrial sector, and thus is important to address the sustainability issues of packaging. Packaging and the packaging sector have to be eco-conscious as there are many types of packaging across various industrial sectors and so are their environmental impacts as well. Plastic packaging is one of the most common element and the packaging sector accounts for almost 40% of plastic pollution in the world. Sustainable packaging is the only way forward to alleviate the environmental devastations from the the packaging sector. This book presents case studies and discusses how to make packaging more sustainable for a better future.
Feminist Perspectives on Law and Literature
The interdisciplinary study of law and literature can help us better understand intersectionality, and vice versa: intersectional feminist perspectives are extremely valuable in the study of law and literature. Of course, neither feminist nor intersectional approaches are new in and of themselves: for decades, literary scholarship has studied the impact of particular constellations of gender, race, and class when it comes to representations of women in literary texts and has succeeded in shaking monolithic and stereotypical notions of womanhood. However, research at the intersection of law, literature and feminism has so far been limited and insular. Bringing together more than twenty intern...
The Fourfold Gospel, Volume 1
In the spirit of Ludolph of Saxony (c. 1295-1378) and Ignatius of Loyola (1491-1556), The Fourfold Gospel invites the reader into the mystery of God's redemption in Jesus Christ. All the parallel passages in the Gospels are glossed together, along with the unique material, using a medieval interpretive approach called the Quadriga or the acronym PaRDeS in Hebrew. Meditating on the literal, canonical, moral, and theological senses of Scripture offers a scaffolding for the spiritual formation of the reader. This volume, in addition to a thorough introduction to the method and the Gospels, focuses on the beginning of the story--the birth, baptism, and temptations of Christ.
The Routledge Companion to Leadership and Change
The unique leadership challenges organizations face throughout the world call for a renewed focus on what constitutes "authentic, inclusive, servant, transformational, principled, values-based, and mindful" leadership. Traditional approaches rarely provide a permeating or systematic framework to garner a sense of higher purpose or nurture deeper moral and spiritual dimensions of leaders. Learning to be an effective leader requires a deep personal transformation, which is not easy. This text provides guidelines in a variety of settings and contexts while presenting best practices in successfully leading the twenty-first century workforce and offering strategies and tools to lead change effect...
Social Marketing
Social Marketing shows how marketing techniques can be used to social ends and tackle the immense challenges humankind faces. Social inequalities have driven popular revolts, from Black Lives Matter to Brexit, the climate is in crisis, and COVID-19 has highlighted power imbalances across the globe. In these turbulent times, this fourth edition will arm you with: Fresh content on climate breakdown, inequality and diversity, public health and poverty The critical capacity to analyse the origins, workings and future of our economic system Contemporary case studies from around the world demonstrating how change happens Reflective questions and critical thinking tasks to aid understanding This popular introductory textbook has been fully updated to enable you to challenge the bad, champion the good and enact meaningful change. If you already have marketing know-how, then it will help you apply this in a health, social and ecological context. If you come from a social science, public health or ecological background, and have little knowledge of marketing, it will introduce you to its key principles and give you the chance to apply these ideas in familiar settings.
