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The SAGE Handbook of Political Advertising
The SAGE Handbook of Political Advertising provides a comprehensive view of the role political advertising plays in democracies around the world. Editors Lynda Lee Kaid and Christina Holtz-Bacha, along with an international group of contributors, examine the differences as well as the similarities of political advertising in established and evolving democratic governments. Key Features: Offers an international perspective: This Handbook examines the political television advertising process that has evolved in democracies around the world, including countries in Asia, Europe, Australia, Africa, Latin America, and North America. In addition, a comparative overview addresses the effects of poli...
Handbook of Political Communication Research
This volume brings together the major thrusts of research and theory in political communication. For scholars/researchers/students in political communication, mass communication, and political science; and for readers in public opinion, political psychol
Encyclopedia of Political Communication
2008 Best Reference, Library Journal Political communication began with the earliest studies of democratic discourse by Aristotle and Plato. However, modern political communication relies on an interdisciplinary base, which draws on concepts from communication, political science, journalism, sociology, psychology, history, rhetoric, and others. This two-volume resource considers political communication from a broad interdisciplinary perspective, encompassing the many different roles that communication plays in political processes in the United States and around the world. The Encyclopedia of Political Communication discusses the major theoretical approaches to the field, including direct and...
Gender and Candidate Communication
A poll as recently as 2000 revealed that a third of the population thinks there are general characteristics about women that make them less qualified to serve as president. As the public and the media rely on long-held stereotypes, female candidates must focus even harder on the way they want to define their own image through traditional mass media, such as television, and new forms, such as the internet. Gender and Candidate Communication digs deep into the campaigns of the last decade sifting through thousands of ads, websites, and newspaper articles to find out how successful candidates have been in breaking down these gender stereotypes. Among their findings are that female candidates dr...
Communicating Politics
Half of our eligible citizens fail to cast a presidential ballot and many more than half routinely ignore state and local elections. Does this phenomenon point to a crisis of democracy or does such behavior simply reflect indifference - or even contentment - among the public? Should we be alarmed that so many of our citizens seem disinterested and unwilling to participate in the various activities and forms of association that constitute civic life? If we are concerned by such matters, what might be done to reengage those who are seemingly disengaged? This book explores these questions and examines the well being of our civic condition at the beginning of the twenty-first century. Grounded in a communication perspective, we view the fundamental nature of a democracy as that of a civic dialogue - an ongoing conversation between our elected leaders or political candidates and the citizens they lead or wish to lead. Accordingly, the studies presented in this volume examine our civic sphere and the electoral process as a communicative interaction between elected officials, political candidates, the media, and citizens.
Videostyle in Presidential Campaigns
Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.
Techno Politics in Presidential Campaigning
This volume examines the use of new media and technologies to reach voters in the 2008 US Presidential campaigns, and the role these tactics played in attracting new voters and communicating with the electorate. Chapters focus on how the technologies were used by candidates, the press, and voters.
Introduction to Media and Politics
′...a lively introduction to media and politics, with timely chapters on the media, war and terrorism and the internet. If you want to know why media matters in politics this is a great place to start′ - Dr Margaret Scammell, London School of Economics and Political Science ′This book has the truly international perspective that helps to put politics and media in the context of current world events...a unique and valuable text′ - Professor Lynda Lee Kaid, University of Florida ′...a new and promising perspective to the study of media and politics in a comparative dimension′ - Professor Paolo Mancini, Università di Perugia Introduction to Media and Politics draws together evidenc...
New Perspectives on Political Advertising
This volume is partof a series of anthologies which cover various topics in the study, teaching, and practice of political communication. The purpose of the series is to make available to researchers, teachers, students, and other specialists, findings, analyses, and commentaries which are representative of current scholarship in the rapidly evolving field of political communication. The focus of this volume--political advertising, its history, forms, styles, settings, uses, and effects--seems appropriate because there are few, if any, forms of political communication which are more prevalent, more expensive, more highly developed, and which have been the object of more controversy and less serious scholarship than political advertising, especially the political commercial made for television.
