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Marketing to American Latinos
CD-ROM contains: Photographs -- Charts -- Tables -- Television advertisements.
Hispanic Marketing
This book is about strategic thinking in Hispanic marketing. The size and economic importance of the Hispanic market in the US are attracting enormous attention. The buying power of the US Hispanic market is now larger than the GDP of the entire country of Mexico, and it is the second largest Hispanic market in the world. Businesses and institutions have launched major initiatives to reach this important segment. Yet, the number of qualified individuals who understand the market is small; and many of those already catering to the market still struggle to learn about its intricacies. This book is a cultural approach to Hispanic marketing. Each of the chapters describes and explains the cultur...
Hispanic Market Handbook
A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.
The Ideology of the Information Age
This international collection explores the role of ideology in the information age, challenging the dominant ideology of the information age through examinations of its philosophical and theoretical assumptions, its images of the future, and its international dimensions.
How Hard Is It to Be Your Customer?
Learn how to create journey maps that actually get resultsNearly two out of three journey maps fail to drive customer-focused change. Find out how to make your initiative successful, and avoid the pitfalls that doom so many others, with this authoritative new book. With insights from dozens of CX pros, extensive research, and real-world case studies and examples, How Hard Is It to Be Your Customer will help you understand why some maps drive action - leading to an improved customer experience, greater customer loyalty, and impressive ROI - while others just gather dust on a shelf.
Beyond Bodegas
The real competition for Hispanic market share takes place at the local level. Regardless of the nature of your business--retail, convenience stores, banks, supermarkets--if you want to be a successful and profitable player in the Hispanic marketplace, you need to understand the dynamics of the community at the local level. In this ground-breaking book, retail expert, Jim Perkins, offers scores of insight into the mindset and shopping behavior of Hispanic consumers. Discover why a sleek modern store may turn off Hispanic consumers. Learn the importance of diversifying the workforce in your store. Listen in on neighborhood conversations around the simple pleasures of ice cream. Learn about cultural nostalgia, and when and when not to rely on Spanish as an advertising language.
Advertising to Baby Boomers
Using familiar examples, Nyren advises how to change prescription drug advertising, discusses planned retirement communities and the ways that they can be made more appealing to maturing consumers, and more importantly, offers valuable advice on the advertising of general consumer goods and services. Exploding the myth that Baby Boomers just want to retreat to their younger years, Nyren explains that Boomers are not hung up on age. "Who actually thinks about his or her age all the time, or even very often?" he asks. "Contrary to social commentators, the media, and certainly advertising agencies, most of the time we are who we are: people in our middle age, and not much different but a little different than other generations were in their middle ages. We're not jumping in mosh pits while juggling cans of soda, trying to be eighteen again.
Global Developments in Literacy Research for Science Education
This book highlights recent developments in literacy research in science teaching and learning from countries such as Australia, Brazil, China, Finland, Germany, Hong Kong, New Zealand, Norway, Singapore, Spain, South Africa, Sweden, Taiwan, and the United States. It includes multiple topics and perspectives on the role of literacy in enhancing science teaching and learning, such as the struggles faced by students in science literacy learning, case studies and evaluations of classroom-based interventions, and the challenges encountered in the science classrooms. It offers a critical and comprehensive investigation on numerous emerging themes in the area of literacy and science education, inc...
Readings on Men
None
Máximo Castillo and the Mexican Revolution
Máximo Castillo and the Mexican Revolution is the first English-language translation of the memoirs of General Máximo Castillo of Chihuahua, a pivotal figure in the civil war that consumed Mexico between 1910 and 1920. Born into rural poverty, Castillo experienced first-hand the repression of Porfirio Díaz’s autocratic regime. When the wealthy statesman and author Francisco I. Madero challenged Díaz for the Mexican presidency, campaigning on an idealistic platform of democratic reforms, Castillo joined the many Mexicans who supported Madero’s candidacy. As the campaign progressed and political tensions escalated, liberal democrats, including Castillo, organized a widespread popular r...
