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Hispanic Marketing
Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values...
Hispanic Marketing
Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Boundary Spanners of Humanity
Written by a leading scholar of public diplomacy, Boundary Spanners of Humanity introduces a pan-human vision of communication that can revolutionize how we collaborate to solve global problems. Never before has humanity enjoyed better technological capabilities for interconnection than today. Ironically, rather than benefiting from the global pool of human resources and intellectual wealth to solve shared problems, nations are experiencing public discord and global divisions. Boundary Spanners of Humanity tackles the challenge of how to enhance global collaboration by introducing three pan-human logics of human communication and public diplomacy that can transform how we view diversity in a...
Pathways of Hope and Faith Among Hispanic Teens
Building on the largest national survey of teenage religion ever conducted, leading Catholic and Protestant experts recount in unprecedented detail the experiences of God, faith, community, youth ministry, and family among the fastest-growing segment of young people in the country--Latinos. Listen as young Hispanics describe their faith and hopes in their own words; gain understanding of the major issues affecting their religious development and life prospects; and improve your ministry or family life with insightful pastoral recommendations. Note: Please allow 7-14 days for delivery.
Huei Tlatoani
Huei Tlatoani summarizes the work of U.S. scholars and develops a detailed image of the Mexican speaker. The study opens with a review of U.S. studies of the rhetorical, educational, mediated, and intercultural elements of Mexican communication. The review of U.S. studies invites closer examination and is further defined by a detailed analysis of Aztec discourse, communication education in Mexico, and contemporary Mexican address. Of interest to people who want to better understand Mexican communication. Contents: Huei Tlatoani; The Mexican Speaker; U.S. Studies of Mexican Communication; Aztec Discourse; Communication Studies at Mexican Universities; The Final Words of Jose Lopez Portillo; and The Mexican Speaker.
After Civil Rights
A provocative new approach to race in the workplace What role should racial difference play in the American workplace? As a nation, we rely on civil rights law to address this question, and the monumental Civil Rights Act of 1964 seemingly answered it: race must not be a factor in workplace decisions. In After Civil Rights, John Skrentny contends that after decades of mass immigration, many employers, Democratic and Republican political leaders, and advocates have adopted a new strategy to manage race and work. Race is now relevant not only in negative cases of discrimination, but in more positive ways as well. In today's workplace, employers routinely practice "racial realism," where they v...
Handbook of Research on Ethnic and Intra-cultural Marketing
Investigating how markets are becoming increasingly similar across countries while simultaneously becoming more diverse and heterogeneous within countries, this timely Handbook explores novel and under-researched sub-cultural marketing segments. Contributions from a diverse group of established and emerging marketing scholars examine how we might better understand and serve new generations of consumers from a variety of generational, ethnic, and religiously diverse market segments.
Library Services for Multicultural Patrons
Increasingly, libraries are struggling to deal with a growing diversity in the cultural background of their patrons. Problems arising from this cultural diversity afflict all library types--school, public and academic. Library Services for Multicultural Patrons is by and for all libraries that are striving to provide multicultural services to match the growing diversity in the cultural background of patrons. The book is designed to offer helpful tips and practical advice to academic, public, and school librarians who want to better serve the multicultural groups in their communities. The contributors to the book are themselves practicing librarians and they share creative ideas for welcoming...
Latino Spin
Winner of the 2010 Distinguished Book Award in Latino Studies from the Latin American Studies Association Illegal immigrant, tax burden, job stealer. Patriot, family oriented, hard worker, model consumer. Ever since Latinos became the largest minority in the U.S. they have been caught between these wildly contrasting characterizations leaving us to wonder: Are Latinos friend or foe? Latino Spin cuts through the spin about Latinos’ supposed values, political attitudes, and impact on U.S. national identity to ask what these caricatures suggest about Latinos’ shifting place in the popular and political imaginary. Noted scholar Arlene Dávila illustrates the growing consensus among pundits, ...
Race After the Internet
In Race After the Internet, Lisa Nakamura and Peter Chow-White bring together a collection of interdisciplinary, forward-looking essays exploring the complex role that digital media technologies play in shaping our ideas about race. Contributors interrogate changing ideas of race within the context of an increasingly digitally mediatized cultural and informational landscape. Using social scientific, rhetorical, textual, and ethnographic approaches, these essays show how new and old styles of race as code, interaction, and image are played out within digital networks of power and privilege. Race After the Internet includes essays on the shifting terrain of racial identity and its connections ...
