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Hispanic Market Handbook
A guide to understanding, reaching, and selling to Hispanic Americans. This volume provides background informaton, demographics and behavioural characteristics of major groups within this diverse market. Current case studies are included in this work.
Hispanic Spaces, Latino Places
Hispanics/Latinos are the largest ethnic minority in the United States—but they are far from being a homogenous group. Mexican Americans in the Southwest have roots that extend back four centuries, while Dominicans and Salvadorans are very recent immigrants. Cuban Americans in South Florida have very different occupational achievements, employment levels, and income from immigrant Guatemalans who work in the poultry industry in Virginia. In fact, the only characteristic shared by all Hispanics/Latinos in the United States is birth or ancestry in a Spanish-speaking country. In this book, sixteen geographers and two sociologists map the regional and cultural diversity of the Hispanic/Latino ...
Kingsley Davis
"Kingsley Davis (1908-1997) was one of the pioneers in social demography, and was particularly identified with the theory of the demographic transition. This holds that the process of industrialization first causes mortality to decline, leading to a substantial rate of population growth and only later causes fertility to fall, leading eventually to the cessation of population growth. Kingsley Davis is especially remembered for his arresting and forceful critique of family-planning programs intended to achieve zero population growth.Before he devoted his major attention to social demography, Davis had distinguished himself through influential articles on the structure of family and kinship, i...
Hispanic Customers for Life
Isabel Valdes' most recent book features a completely new analysis of Latino segments, based on how long Latinos have lived in the U.S. culture. These new segments provide an understanding not just of acculturation, but of how the length of time in country affects the way companies should position their products for Latinos. These descriptions will help you quantify and differentiate among people who are recent arrivals in the U.S., those who are third generation and beyond, and those who are second generation. In reality, a huge share of the Latino population was born in the United States and the majority of babies born today in the U.S. have Latino parents.Hispanic Purchasing PowerThe Seli...
Proceedings of the 1998 Multicultural Marketing Conference
This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context. It presents papers on various multicultural issues across the entire spectrum of marketing activities and functions including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at la...
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Awash In The Mainstream
We would like to thank a number of campaign professionals and observers who shared their experiences and insights with us during and after the 1996 campaign. Without these practical and nuanced insights, we would not be able to present as complete a portrait of the election and the Latino contribution to its outcome. Our thanks to Ronald Blackburn- Moreno, Rita Di Martino, Maria Echaveste, Charles Kamasaki, Ken Mireles, Norma Patif'l.o-Lippe, Jason Poblete, Jorge Ramirez, Margaret Ramos, Nelson Reineri, and Jonathan Tilove.
