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Marketing
  • Language: en
  • Pages: 97

Marketing

  • Type: Book
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  • Published: 1992-01-01
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  • Publisher: Unknown

Designed to help develop reading and familiarization skills in the particular work area of marketing, this book contains passages and exercises, and is accompanied by an answer key and an audio cassette.

Developments in English for Specific Purposes
  • Language: en
  • Pages: 321

Developments in English for Specific Purposes

An introductory text on the substantive criminal law of England for use in degree courses and post graduate law courses.

Writing for scholarly publication in english. Issues for nonnative speakers
  • Language: en
  • Pages: 380
The Handbook of English for Specific Purposes
  • Language: en
  • Pages: 592

The Handbook of English for Specific Purposes

Featuring a collection of newly commissioned essays, edited by two leading scholars, this Handbook surveys the key research findings in the field of English for Specific Purposes (ESP). • Provides a state-of-the-art overview of the origins and evolution, current research, and future directions in ESP • Features newly-commissioned contributions from a global team of leading scholars • Explores the history of ESP and current areas of research, including speaking, reading, writing, technology, and business, legal, and medical English • Considers perspectives on ESP research such as genre, intercultural rhetoric, multimodality, English as a lingua franca and ethnography

Language Skills
  • Language: en
  • Pages: 520

Language Skills

This volume brings an international perspective to language skills – an area of importance to both theorists and practitioners in all contexts of language teaching and learning. The twenty-seven chapters included here are arranged into six sections devoted to fundamental background issues, spoken interaction, perception of speech sounds and production skills, reading contexts and purposes, writing challenges for advanced learners, and technology and language skills. Explored themes range from the conceptualization of language as skill and the development of L2 skills in communicative and intercultural approaches, through challenges in teaching specific skills and their components, to the c...

Evidence-based LSP
  • Language: en
  • Pages: 600

Evidence-based LSP

  • Categories: Art
  • Type: Book
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  • Published: 2007
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  • Publisher: Peter Lang

This book presents a number of different perspectives on the central theme of 'evidence' and its interpretation in the study of specialist languages and their various uses. The principal topics include text corpora, citation patterns, some challenging dichotomies, terminology and knowledge management, and specialist translation. Each topic is presented in one of five parts, each with its own introduction. The volume includes contributions from established and new researchers in the field, as well as well-known scholars from other disciplines who bring a fresh eye to LSP studies. The book presents selected papers from LSP2003, the 14th European Symposium on Language for Special Purposes held at the University of Surrey, Guildford, in co-operation with the AILA Scientific Commission on Language for Special Purposes.

Incidents in an Educational Life
  • Language: en
  • Pages: 221

Incidents in an Educational Life

Incidents in an Educational Life chronicles the educational journey of John M. Swales. A leading scholar in the field of Applied Linguistics and its subfield of English for Specific Purposes, Swales has taught across the globe in places such as Italy, Sweden, Libya, the United Kingdom, and the University of Michigan. His memoir offers a rare glimpse into the professional journey of a prominent scholar and educator. Incidents in an Educational Life explores the lessons Swales learned by teaching and by being taught. The story follows his gradual transformation from an English as a Second Language teacher to one of the leading international figures in his field, stopping along the way to tell ...

The Roles of Language in CLIL
  • Language: en
  • Pages: 353

The Roles of Language in CLIL

This book provides a theoretically based approach to the integration of language and content in primary and secondary contexts. Drawing on their wide experience as CLIL educators and researchers, the authors explore data collected in real CLIL classrooms from two interrelated perspectives: the CLIL classroom as an interactional context for developing language and content, and the genres and registers through which the meanings of the different academic subjects are enacted. From the analysis of this corpus of data, the authors provide a rich description of how CLIL students' language works and may be expected to develop. Also available separately as a hardback.

Developing Reading Skills
  • Language: en
  • Pages: 259

Developing Reading Skills

A handbook for language teachers who would like to develop their own reading materials or enrich a reading course.

Teaching and Learning by Doing Corpus Analysis
  • Language: en
  • Pages: 393

Teaching and Learning by Doing Corpus Analysis

  • Type: Book
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  • Published: 2016-08-09
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  • Publisher: BRILL

From the contents: Guy ASTON: The learner as corpus designer. - Antoinette RENOUF: The time dimension in modern English corpus linguistics. - Mike SCOTT: Picturing the key words of a very large corpus and their lexical upshots or getting at the guardian's view of the world. - Lou BURNARD: The BNC: where did we go wrong? Corpus-based teaching material. - Averil COXHEAD: The academic word list: a corpus-based word list for academic purposes.