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Strategic Marketing
Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, The University of Surrey (School of Management), language: English, abstract: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace Companies studied: Apple and Sony by Markus B. Baum Marco Hackstein Marcel Mehling Abstract: The managing director of Sony, Japan has asked a report based upon an assessment of why his Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace. This analysis provides analysis such as SWOT and different position mapping or other techniques, which...
Business Simulation
Template, Example from the year 2010 in the subject Business economics - Operations Research, The University of Surrey (School of Management), language: English, abstract: Abstract Business simulation is simulation used for business training or analysis. It can be scenario-based or numeric-based. Most business simulations are used for business acumen training and development. Learning objectives include: strategic thinking, financial analysis, market analysis, operations, teamwork and leadership (WIKIPEDIA). The authors participated in a simulation. The results and mistakes are discussed in this presentation. The authors also discuss the theoretical foundations. This book contains the presen...
Service Business Costing
Service firms have high overhead costs which are difficult to assign to individual services. To bring transparency to their value chain, they need costing approaches that help them find their own improvements. Markus B. Baum explores current theory and practice of value chain approaches and cost accounting to develop a costing approach with a suitable instrument for the allocation of fixed and overhead costs for a service firm. He describes the service business costing (SBC) approach. This hybrid-costing model has a hierarchical structure in terms of consolidation and allocates cost and revenues on the lowest hierarchical level possible to ensure that all costs and income are assigned to activities from which they originated.
Fossils
Revealing the incredible diversity of fossilised plants and animals preserved for millions of years, this book profiles 300 examples of the most common and fascinating fossils, using an entry by entry approach.
Heat and cold storage with PCM
The years 2006 and 2007 mark a dramatic change of peoples view regarding c- mate change and energy consumption. The new IPCC report makes clear that - mankind plays a dominant role on climate change due to CO emissions from en- 2 ergy consumption, and that a significant reduction in CO emissions is necessary 2 within decades. At the same time, the supply of fossil energy sources like coal, oil, and natural gas becomes less reliable. In spring 2008, the oil price rose beyond 100 $/barrel for the first time in history. It is commonly accepted today that we have to reduce the use of fossil fuels to cut down the dependency on the supply countries and to reduce CO emissions. The use of renewable ...
Body Psychotherapy
This book introduces body psychotherapy as one of the essential approaches in psychotherapy, reflecting the increasing integration of the body into clinical mental health practice. The book offers an entirely new view on body psychotherapy based upon advanced research on embodiment, memory, emotion regulation, developmental psychology and body communication and an experiential and relational understanding of psychotherapy. Accordingly, the author grounds the theory of body psychotherapy on the theoretical approach of enactivism, which regards experience as arising from meaningful living interaction with others and their environment. The book, fortified with clinical examples, shows the distinctiveness of body psychotherapy as compared with a traditional talking therapy approach. It also convincingly demonstrates that each form of psychotherapy should consider body experiences. This text will be a comprehensive foundation for psychotherapists of every orientation, scholars of the humanities and students and especially those wishing to integrate embodied experience into their understanding of their patients.
Thermal Energy Storage for Sustainable Energy Consumption
Çukurova University, Turkey in collaboration with Ljubljana University, Slovenia and the International Energy Agency Implementing Agreement on Energy Conservation Through Energy Storage (IEA ECES IA) organized a NATO Advanced Study Institute on Thermal Energy Storage for Sustainable Energy Consumption – Fundamentals, Case Studies and Design (NATO ASI TESSEC), in Cesme, Izmir, Turkey in June, 2005. This book contains manuscripts based on the lectures included in the scientific programme of the NATO ASI TESSEC.
