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Strategic Marketing
Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, The University of Surrey (School of Management), language: English, abstract: Assessment of why the Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace Companies studied: Apple and Sony by Markus B. Baum Marco Hackstein Marcel Mehling Abstract: The managing director of Sony, Japan has asked a report based upon an assessment of why his Sony Walkman brand lost out to iPod in terms of its position and level of demand in the marketplace. This analysis provides analysis such as SWOT and different position mapping or other techniques, which...
Business Simulation
Template, Example from the year 2010 in the subject Business economics - Operations Research, The University of Surrey (School of Management), language: English, abstract: Abstract Business simulation is simulation used for business training or analysis. It can be scenario-based or numeric-based. Most business simulations are used for business acumen training and development. Learning objectives include: strategic thinking, financial analysis, market analysis, operations, teamwork and leadership (WIKIPEDIA). The authors participated in a simulation. The results and mistakes are discussed in this presentation. The authors also discuss the theoretical foundations. This book contains the presen...
Service Business Costing
Service firms have high overhead costs which are difficult to assign to individual services. To bring transparency to their value chain, they need costing approaches that help them find their own improvements. Markus B. Baum explores current theory and practice of value chain approaches and cost accounting to develop a costing approach with a suitable instrument for the allocation of fixed and overhead costs for a service firm. He describes the service business costing (SBC) approach. This hybrid-costing model has a hierarchical structure in terms of consolidation and allocates cost and revenues on the lowest hierarchical level possible to ensure that all costs and income are assigned to activities from which they originated.
Supersymmetry and String Theory
The past decade has witnessed dramatic developments in the field of theoretical physics. This book is a comprehensive introduction to these recent developments. It contains a review of the Standard Model, covering non-perturbative topics, and a discussion of grand unified theories and magnetic monopoles. It introduces the basics of supersymmetry and its phenomenology, and includes dynamics, dynamical supersymmetry breaking, and electric-magnetic duality. The book then covers general relativity and the big bang theory, and the basic issues in inflationary cosmologies before discussing the spectra of known string theories and the features of their interactions. The book also includes brief introductions to technicolor, large extra dimensions, and the Randall-Sundrum theory of warped spaces. This will be of great interest to graduates and researchers in the fields of particle theory, string theory, astrophysics and cosmology. The book contains several problems, and password protected solutions will be available to lecturers at www.cambridge.org/9780521858410.
The Tocharian Gender System
As one of the most debated categories of Tocharian nominal morphology, grammatical gender is in this book investigated from the point of view of Indo-European comparative reconstruction, by applying the methods of historical linguistics, Tocharian philology, and typological linguistics.
Knowledge Asset Management
A new economy is emerging. An economy that is transforming the fundamental rules of business. An economy based on exploiting knowledge and innovation. An economy where knowledge is the main source of wealth for regions, nations, enter prises and people. This new economy is based on economic values far removed from those of the industrial economy. Value has shifted towards intangibles and in particular towards increasing value by incorporating knowledge into services and products. The advent of this new economy is rapidly changing the role and structure of global business. Winning enterprises are those best able to harness the benefits and opportunities of information and communication techno...
MAIT Cells
This volume focuses on various methods used by researchers to study mucosal-associated invariant T (MAIT) cells in the aspects described below. The chapters are organized into Four Parts: part One looks at the function and importance of MAIT cells in health and disease. It covers methods to isolate and characterize MAIT cells from human tissues including liver, colon tumors, placenta and decidua, and endometrium. Part Two discusses MR1 independent stimulation, and looks at the activation of MAIT cells by different stimulatory agents. Part Three describes various methods to develop tools to analyze, monitor, and generate MAIT cells in vitro, including the production of MR1-tetramers and how t...
The Almighty Chance
This book is about the importance of random phenomena occurring in nature. Cases are selected in which randomness is most important or crucial, such as Brownian motion, certain reactions in Physical Chemistry and Biology, and intermittency in magnetic field generation by turbulent fluid motion, etc. Due to ?almighty chance? the structures can originate from chaos even in linear problems. This idea is complementary as well as competes with a basic concept of synergetics where structures appear mainly due to the pan-linear nature of phenomena. This book takes a new look at the problem of structure formation in random media, qualitative physical representation of modern conceptions, intermittency, fractals, percolation and many examples from different fields of science.
Full Stack Web Development with Backbone.js
Learn how to build a full-stack application with Backbone.js by taking advantage of JavaScript modules, workflow automation, and Backbone’s interface building blocks. With this practical guide, author Patrick Mulder takes experienced backend developers and JavaScript programmers through the steps necessary to create a fully functional single-page application. Backbone’s rich ecosystem of plugins makes applications easier to design and scale, but knowing which tools to use for your project can be tricky. How do you combine views and the data layer with Backbone, or serve and deploy JavaScript assets? You’ll not only learn the answers to these and many other questions; you’ll also disc...
