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The Midjourney Expedition
Harness the power of Midjourney to create impactful and memorable artistic outputs and gain a distinctive edge in your professional endeavors Key Features Master Midjourney prompting with the help of practical examples from an experienced communication and web design specialist Explore Midjourney's capabilities to create visually stunning art without prior design knowledge Gain practical insights into how to strategically apply AI-generated art in your work Purchase of the print or Kindle book includes a free PDF eBook Book DescriptionLike various other fields, AI offers boundless possibilities when it comes to art. Midjourney is one of the leading AI art creation tools that can assist you i...
Webs of Influence
As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.
Social Media: The Good, the Bad, and the Ugly
This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.
Trends and Innovations in Marketing Information Systems
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that are essential to business success. These advances have equipped managers with superior tools to interpret available consumer and product data and use this information as part of their strategic planning. Trends and Innovations in Marketing Information Systems features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods. Bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance, this book is an essential reference source for business professionals, managers, and researchers interested in the use of current technology to improve marketing practice.
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements of differentiations and are important milestones in business development and consumer interaction, particularly in services. As a result, there are several new business models anchored in these digital and technological environments and new experiences provided to services consumers and firms that need to be examined. Impact of Digital Transformation on the Development of New Business Models and Consumer Experience provides relevant theoretical and empirical research findings and innovative and multifaceted perspectives on how digital transformation and other innovative technologies can drive new business models and create valued experiences for consumers and firms. Covering topics such as business models, consumer behavior, and gamification, this publication is ideal for industry professionals, managers, business owners, practitioners, researchers, professors, academicians, and students.
The Palgrave Handbook of Interactive Marketing
Interactive marketing, as one of the fastest growing academic fields in contemporary business world, is the multi-directional value creation and mutual-influence marketing process through active customer connection, engagement, participation and interaction. Contemporary interactive marketing has moved beyond the scope of direct marketing or digital marketing, as the market is becoming a forum for conversations and interactions among connected actors or participants in platform ecosystems. The advancement of mobile technology with interactive content and personalized experience makes interactive marketing the new normal in the business world. This handbook contains the most comprehensive and...
A violência contra a mulher no mercado de trabalho
"Qual a importância dada à ética na formação de novos gestores? Segundo Márcia Neves, muito pouca. A autora argumenta que a formação acadêmica 'pobre em valores políticos e éticos" colabora para a perpetuação de um modelo no qual a retórica é a principal ferramenta dos negócios - 'vence' aquele que 'melhor souber persuadir, comover e manipular' - e as formas de 'violência simbólica' são permanentemente reproduzidas. 'A violência contra a mulher no mercado de trabalho' investiga como práticas discriminatôrias e preconceitos se manifestam em uma área que é um verdadeiro gueto masculino: as instituições financeiras. Detasque para o assédio sexual e moral, com depoimentos de pessoas que sofreram seus efeitos"--Publisher's description, back cover.
Art and Cultural Heritage
Art and Cultural Heritage is appropriately, but not solely, about national and international law respecting cultural heritage. It is a bubbling cauldron of law mixed with ethics, philosophy, politics and working principles looking at how cultural heritage law, policy and practice should be sculpted from the past as the present becomes the future. Art and cultural heritage are two pillars on which a society builds its identity, its values, its sense of community and the individual. The authors explore these demanding concerns, untangle basic values, and look critically at the conflicts and contradictions in existing art and cultural heritage law and policy in its diverse sectors. The rich and provocative contributions collectively provide a reasoned discussion of the issues from a multiplicity of views to permit the reader to understand the theoretical and philosophical underpinnings of the cultural heritage debate.
