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Organizational Communication
Abstract: This book discusses communication and the dynamics of relationships within organizations. Topics include: theories, propositions, and directions of organizational communication climate; transactional, personal, and serial nature of communication; methods, purposes and networks used to create and exchange verbal messages within organizations; the creation and exchange of nonverbal messages in organizations; the types and purposes of dyadic organizational communication; and, planning of organizational communication diagnosis.
Advances in Communication of Design
This book focuses on the emerging role of human factors in understanding, communicating with and engaging users. It reports on innovative approaches, with a special emphasis to visuals cues, such as new typographies, geometries and graphics for mobile and computer interfaces. The book also cover topics of image and video processing, user-focused data compression, generative visuals, computational photography, and interactive design. Further topics include creative and empathetic design, human touch in digital graphics and experiential graphics. Based on the AHFE 2017 International Conference on Human Factors in Communication of Design, held on July 17-21, 2017, in Los Angeles, California, USA, this book reports on new findings, best-practices and case studies, providing readers with a fresh perspective and novel insights into the applications of human factors for enriching communication of design to users.
Strategic Employee Communication
Employee engagement (or a lack thereof) can often be linked to poor communication and a detachment from company goals. Companies of all sizes are looking for ways to boost communication, recognizing its impact on key business outcomes, such as productivity and profitability. This book offers fresh insights about opportunities to improve the quality of employee communications based on employees’ needs. It highlights the importance of simple, jargon-free communication that focuses on dialogue and content. High-performing organizations are more likely to think about communication from the audience perspective, rather than purely from the management perspective. The case studies offer readers a firm understanding of ways to implement and measure communication in daily practice. Effective communication requires planning and this book, with its focus on the US, Latin America, and emerging markets, will guide readers in using communication in the alignment of corporate and employee needs.
Jornalismo empresarial
Esta es la obra mas completa que estudia las formas, tecnicas, procesos y políticas del periodismo empresarial, que cada vez desempena un papel mas importante en la sociedad moderna. Presenta tambien un rotero completo de planeamiento, sistemas de captacion, tecnicas, control de calidad y normas de redacción
Mídia e tolerância
Reflexão em torno da relação ciência e valores humanos. Aponta para o papel da mídia na divulgação da ciência e da tecnologia e a sua responsabilidade na superação da discriminação e na valorização da diversidade.
Excellence in Public Relations and Communication Management
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organization more effective, and how much is that contribution worth economically? The research team began its work with a thorough review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.
The Global Public Relations Handbook
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
