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Women and Mass Consumer Society in Postwar France
Examines the emergence of a citizen consumer role for women during postwar modernization and reconstruction in France.
Irresistible Empire
The most significant conquest of the twentieth century may well have been the triumph of American consumer society over Europe's bourgeois civilization. It is this little-understood but world-shaking campaign that unfolds in Irresistible Empire, Victoria de Grazia's brilliant account of how the American standard of living defeated the European way of life and achieved the global cultural hegemony that is both its great strength and its key weakness today. De Grazia describes how, as America's market empire advanced with confidence through Europe, spreading consumer-oriented capitalism, all alternative strategies fell before it--first the bourgeois lifestyle, then the Third Reich's command co...
Prosperity for All
The history of consumerism is about much more than just shopping. Ever since the eighteenth century, citizen-consumers have protested against the abuses of the market by boycotting products and promoting fair instead of free trade. In recent decades, consumer activism has responded to the challenges of affluence by helping to guide consumers through an increasingly complex and alien marketplace. In doing so, it has challenged the very meaning of consumer society and tackled some of the key economic, social, and political issues associated with the era of globalization.In Prosperity for All, the first international history of consumer activism, Matthew Hilton shows that modern consumer advoca...
Consuming Behaviours
In twentieth-century Britain, consumerism increasingly defined and redefined individual and social identities. New types of consumers emerged: the idealized working-class consumer, the African consumer and the teenager challenged the prominent position of the middle and upper-class female shopper. Linking politics and pleasure, Consuming Behaviours explores how individual consumers and groups reacted to changes in marketing, government control, popular leisure and the availability of consumer goods.From football to male fashion, tea to savings banks, leading scholars consider a wide range of products, ideas and services and how these were marketed to the British public through periods of imp...
Transformations of Retailing in Europe after 1945
After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending. But the implementation of self-service and the supermarket, the spread of the department store and the mail order business were not only elements of a transatlantic catch up process of 'Americanization' of retailing. National patterns of the retail trade and specific cultures of consumption remained crucial, and long term processes of change, starting in the 1920s or 1930s, also had an impact on the transformation of retailing in post-war Europe. This volume presents a series of case-studies looking at transformations of retailing in several European countries, offering new insights into the structural preconditions of the emerging mass consumer societies and also into the consequences consumerism had on the practices of retailing.
Creating Consumers
"Home economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in th
Practiced Citizenship
Over fifty years ago sociologist T. H. Marshall first opened the modern debate about the evolution of full citizenship in modern nation-states, arguing that it proceeded in three stages: from civil rights, to political rights, and finally to social rights. The shortcomings of this model were clear to feminist scholars. As political theorist Carol Pateman argued, the modern social contract undergirding nation-states was from the start premised on an implicit “sexual contract.” According to Pateman, the birth of modern democracy necessarily resulted in the political erasure of women. Since the 1990s feminist historians have realized that Marshall’s typology failed to describe adequately ...
Encyclopedia of Consumer Culture
The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Madmen in Shanghai
Madmen in Shanghai: A Social History of Advertising in Modern China (1914–1956) provides a novel perspective on the emergence of Chinese consumer society through an extensive historical investigation of the advertising industry in pre-Communist China. Utilizing a diverse array of previously unexplored primary sources, including professional literature, newspapers, photographs, and municipal archives, it charts the development and growing influence of the advertising profession, fostered by professional organizations, agencies, and prominent practitioners. It underscores the crucial role of this hybrid and transnational profession in introducing an expanding array of consumer products and in shaping the enduring narrative of the “four hundred million customers.” This book will be of interest to scholars specializing in modern Chinese history, urban and consumer studies, media and mass communication, and also for professionals engaged in the fields of advertising and marketing.
Elites, Policies and State Reconfiguration
This book examines the history of the French welfare state from the mid-twentieth century to the present day. The French social security system has changed profoundly over the last few decades. The Bismarkian model of governance and social protection inherited from the Second World War has progressively faded away in favor of a reinforcement of the state’s capacity to intervene on policies and the implementation of national health insurance coverage. In order to understand this major transformation, this book draws on rich original sources to offer a historical and sociological perspective on elite policymakers and policy change. In doing so, it identifies correlations between the changing social backgrounds and career paths of elites in charge of social insurance policies since the 1940s, and the development of health policy programs. It will appeal to all those interested in public policy, health policy, social studies and French history and politics.
