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Web Survey Methodology
Web Survey Methodology guides the reader through the past fifteen years of research in web survey methodology. It both provides practical guidance on the latest techniques for collecting valid and reliable data and offers a comprehensive overview of research issues. Core topics from preparation to questionnaire design, recruitment testing to analysis and survey software are all covered in a systematic and insightful way. The reader will be exposed to key concepts and key findings in the literature, covering measurement, non-response, adjustments, paradata, and cost issues. The book also discusses the hottest research topics in survey research today, such as internet panels, virtual interviewing, mobile surveys and the integration with passive measurements, e-social sciences, mixed modes and business intelligence. The book is intended for students, practitioners, and researchers in fields such as survey and market research, psychological research, official statistics and customer satisfaction research.
The British General Election of 2019
The British General Election of 2019 is the definitive account of one of the most consequential and controversial general elections in recent times, when Boris Johnson gambled everything calling an early election to 'Get Brexit Done', and emerged triumphant. Drawing upon cutting-edge research and wide-ranging elite interviews, the new author team provides a compelling and accessible narrative of this landmark election and its implications for British politics, built on unparalleled access to all the key players, and married up to first-class data analysis. The 21st volume in a prestigious series dating back to 1945, it offers something for everyone from Westminster insiders and politics students to the interested general reader.
Collecting, Analyzing and Reporting Data
A new paperback collection of scholarship from The Oxford Handbook of Qualitative Research in American Music Education provides practical guidance to researchers embarking on qualitative data collection and analysis in the field of American music education.
Polling at a Crossroads
Public opinion polling is in crisis. People aren't responding to polls and misses in critical elections have undermined the field's credibility. Polling at a Crossroads points a way forward by presenting an intuitive new paradigm that confronts the full spectrum of challenges facing modern polling.
R For Marketing Research and Analytics
The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intend...
The Nonresponse Challenge to Surveys and Statistics
Surveys are the principal source of data not only for social science, but for consumer research, political polling, and federal statistics. In response to social and technological trends, rates of survey nonresponse have risen markedly in recent years, prompting observers to worry about the continued validity of surveys as a tool for data gathering. Newspaper stories, magazine articles, radio programs, television broadcasts, and Internet blogs are filled with data derived from surveys of one sort or another. Reputable media outlets generally indicate whether a survey is representative, but much of the data routinely bandied about in the media and on the Internet are not based on representati...
Methodology of Longitudinal Surveys
Longitudinal surveys are surveys that involve collecting data from multiple subjects on multiple occasions. They are typically used for collecting data relating to social, economic, educational and health-related issues and they serve as an important tool for economists, sociologists, and other researchers. Focusing on the design, implementation and analysis of longitudinal surveys, Methodology of Longitudinal Surveys discusses the current state of the art in carrying out these surveys. The book also covers issues that arise in surveys that collect longitudinal data via retrospective methods. Aimed at researchers and practitioners analyzing data from statistical surveys the book will also be...
Advances in Comparative Survey Methods
Covers the latest methodologies and research on international comparative surveys with contributions from noted experts in the field Advances in Comparative Survey Methodology examines the most recent advances in methodology and operations as well as the technical developments in international survey research. With contributions from a panel of international experts, the text includes information on the use of Big Data in concert with survey data, collecting biomarkers, the human subject regulatory environment, innovations in data collection methodology and sampling techniques, use of paradata across the survey lifecycle, metadata standards for dissemination, and new analytical techniques. T...
The Practice of Survey Research
Unique in its integration of theory and application, this comprehensive book explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, the authors also address the challenges and issues of specific disciplines.
Telephone Surveys in Europe
The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called “mobile‐only” households for survey research. Numerous statisticians present new sampling strategies like dual frame designs and findings of current projects. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the general population, while the fourth part of examines if different modes of data collection (mobile vs. landline) have an impact on the response quality. The last part analyses the first chapter and offers suggestions and advice on how to conduct surveys and polls, in both academic and market research.
