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Media communication
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Analysis of Hotel Names in Croatia as a Tool of Marketing Strategy
Viewed globally, hotel guests can be classified according to the reason for their arrival (business trip or vacation), their numbers (individual guests or groups) and their place of origin (domestic or foreign guests). To provide services of the best quality possible, the hotel staff must understand the wants and needs of guests. One of the ways to do this is to find out the manner in which guests choose hotels. It is generally known that if a guest has already stayed in a particular town, the chances are that he will choose to stay in the same hotel again, providing, of course, that he was satisfied with services rendered. If a guest has never been to a particular town before, there is a gr...
Entangled Evolutions
The revolutions of 1989 swept away Eastern Europe's communist governments and created expectations on the part of many observers that post-communist media would lead the liberated societies in establishing and embracing democratic political cultures. Peter Gross finds that it was utopian to hold such expectations of the media in societies in transition. On the one hand, those countries' media professionals had all learned their jobs under the communist regimes and could not instantly transform themselves into guides for a politically enabled populace, Gross argues. On the other hand, newcomers to the media world, even those who were notable literary figures, viewed themselves as social and p...
Media Convergence Handbook - Vol. 1
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.
