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Firm Competitive Advantage Through Relationship Management
Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain. This open access book aims to develop a mid-range theory of relationship management, examining truly relationship-orientated firms to discover not only what qualities these firms have that make them successful at the RM model, but also what benefits this model has for the firm. It addresses questions like how RM-mature companies achieve and sustain competitive advantage, and what determines the scale and scope of these firms, illustrating with case studies. This book will be of interest to scholars studying leadership and strategy, especially those interested in relationship management, business ethics and corporate social responsibility. It will also be of interest to professionals looking to develop their understanding of relationship management.
The Red and the White
The Red and the White: The Cinema of People's Poland takes a fascinating look at the history of post-war Polish cinema, and how it was affected by the political, social and cultural upheavals throughout the period 1947-89. This timely study re-evaluates the legacy of Socialist Realism, the representation of the war, cinematic portrayals of national myth and cultural history, literary adaptation and surrealism, and discourses of exile and national identity. Although paying particular reference to the work of Krzysztof Kieslowski and Andrzej Wajda, this book considers the contribution of a wide range of filmmakers, including Jerzy Skolimowski, Krzysztof Zanussi, Agnieska Holland, Andrzej Munk, Jerzy Kawalerowicz, Wojciech Has and Roman Polanski. The volume also includes unique primary archival research into the role of state-sponsored censorship, and coverage of Polish-Jewish representations in film. Among the many films discussed are A Generation, Eroica, Ashes and Diamonds, Family Life, The Promised Land, The Hour Glass Sanatorium, Hands Up!, Decalogue 8, Europa, Europa and The Double Life of Veronique.
Dyslexia in the Foreign Language Classroom
This book addresses specific learning difficulties in reading and spelling – developmental dyslexia. Set in the cross-linguistic context, it presents issues surrounding dyslexia from the perspective of a foreign language teacher. It is intended to serve as a reference book for those involved in foreign language teaching, including experienced in-service teachers and novice teachers, as well as teacher trainers and trainees. It offers an up-to-date and reader-friendly study of the mechanisms of dyslexia and an overview of the current research on the disorder, in theoretical and practical terms. Its aim is to help teachers tackle one of the many challenges they face in the modern classroom: the organization of an effective foreign language teaching process for students with dyslexia.
Once Upon a Time There Was a War
Merriam Press Memoir. Once Upon a Time There Was a War is a kaleidoscope of events. It starts with World War II seen through the eyes of a child. The author was only nine years old when the war started and he writes about his memories of horrible events like hangings and executions of innocent people; senseless killings that brought misery to so many lives. But, being only a child, he also had times of fun and play. The reality of war, however, was ever-present. Despite those dark times, Les remained an optimist; he had his dreams of becoming an animator and of going to Hollywood. He didn't know how, but he was sure that someday he would reach his goal. Les reached his goal and had a long career working for studios in Poland, as well as Disney and Hanna-Barbera in the U.S., and others. Those fascinating stories, and many more, are also in this memoir.
Practical Aspects of Chemical Engineering
This book discusses chemical engineering and processing, presenting selected contributions from PAIC 2019. It covers interdisciplinary technologies and sciences, like drug-delivery systems, nanoscale technology, environmental control, modelling and computational methods. The book also explores interdisciplinary aspects of chemical and biochemical engineering interconnected with process system engineering, process safety and computer science.
The Soils of Mexico
Mexico is an extensive country with an extremely complex mosaic of landscapes. The soils of Mexico have still not been completely studied, and there are few publications available on this subject. This book provides a state-of-the-art view on Mexican soils, their geographical distribution, their use and degradation. This is a first attempt to give a systematized characteristic of the soil resources of Mexico. Land resources of the second-biggest economy in Latin America are critical for its sustainable development, and a demand for adequate soil information is high. The information contained within can be used for any soil-related research done in Mexico and in neighboring countries. The boo...
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ETourism
This book addresses the digitization of all processes and value chains in the tourism, travel, hospitality and catering industries. By exploring the new technological trends it provides a solid basis for analysing the impacts of the Information Communication Technology (ICT) revolution on the tourism industry. The book adopts a strategic management and marketing perspective for tourism enterprises and destinations. It suggests that ETourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. It additionally focuses on how ICTs are employed in airlines, hotels, travel agencies, tour operator...
