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Marketing social corporativo
  • Language: es
  • Pages: 97

Marketing social corporativo

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The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality
  • Language: en
  • Pages: 470

The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality

This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism.

An SPSS Guide for Tourism, Hospitality and Events Researchers
  • Language: en
  • Pages: 431

An SPSS Guide for Tourism, Hospitality and Events Researchers

This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of t...

The Routledge Handbook of Emotions in the Ancient Near East
  • Language: en
  • Pages: 1074

The Routledge Handbook of Emotions in the Ancient Near East

This in-depth exploration of emotions in the ancient Near East illuminates the rich and complex worlds of feelings encompassed within the literary and material remains of this remarkable region, home to many of the world’s earliest cities and empires, and lays critical foundations for future study. Thirty-four chapters by leading international scholars, including philologists, art historians, and archaeologists, examine the ways in which emotions were conceived, experienced, and expressed by the peoples of the ancient Near East, with particular attention to Mesopotamia, Anatolia, and the kingdom of Ugarit, from the Late Uruk through to the Neo-Babylonian Period (ca. 3300–539 BCE). The vo...

Advances in Social Media for Travel, Tourism and Hospitality
  • Language: en
  • Pages: 341

Advances in Social Media for Travel, Tourism and Hospitality

  • Type: Book
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  • Published: 2017-07-20
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  • Publisher: Routledge

This book brings together cutting edge research and applications of social media and related technologies, their uses by consumers and businesses in travel, tourism and hospitality. The first section addresses topical issues related to how social media influence the operations and strategies of tourism firms and help them enhance tourism experiences: open innovation, crowdsourcing, service-dominant logic, value co-creation, value co-destruction and augmented reality. The second section of the book looks at new applications of social media for marketing purposes in a variety of tourism-related sectors, addressing crowd-sourced campaigns, customer engagement and influencer marketing. The third...

Rethinking Mexican Indigenismo
  • Language: en
  • Pages: 361

Rethinking Mexican Indigenismo

Mexico’s National Indigenist Institute (INI) was at the vanguard of hemispheric indigenismo from 1951 through the mid-1970s, thanks to the innovative development projects that were first introduced at its pilot Tseltal-Tsotsil Coordinating Center in highland Chiapas. This book traces how indigenista innovation gave way to stagnation as local opposition, shifting national priorities, and waning financial support took their toll. After 1970 indigenismo may have served the populist aims of president Luis Echeverría, but Mexican anthropologists, indigenistas, and the indigenous themselves increasingly challenged INI theory and practice and rendered them obsolete.

Healthcare in Latin America
  • Language: en
  • Pages: 249

Healthcare in Latin America

Illustrating the diversity of disciplines that intersect within global health studies, Healthcare in Latin America is the first volume to gather research by many of the foremost scholars working on the topic and region in fields such as history, sociology, women’s studies, political science, and cultural studies. Through this unique eclectic approach, contributors explore the development and representation of public health in countries including Argentina, Bolivia, Brazil, Chile, Colombia, Cuba, Ecuador, El Salvador, Guatemala, Mexico, Nicaragua, Puerto Rico, and the United States. They examine how national governments, whether reactionary or revolutionary, have approached healthcare as a ...

How to Write a Great Business Plan
  • Language: en
  • Pages: 73

How to Write a Great Business Plan

"How to avoid common mistakes by ensuring your plan assesses the factors critical to every new venture. This popular Harvard Business Review article will give your new venture the best possible chance for success.

Comparative Quantification of Health Risks: Sexual and reproductive health
  • Language: en
  • Pages: 2282

Comparative Quantification of Health Risks: Sexual and reproductive health

Provides a comprehensive assessment of the scientific evidence on prevalence and the resulting health effects of a range of exposures that are know to be hazardous to human health, including childhood and maternal undernutrition, nutritional and physiological risk factors for adult health, addictive substances, sexual and reproductive health risks, and risks in the physical environments of households and communities, as well as among workers. This book is the culmination of over four years of scientific equiry and data collection, know as the comparative risk assessment (CRA) project.

An SPSS Guide for Tourism, Hospitality and Events Researchers
  • Language: en
  • Pages: 418

An SPSS Guide for Tourism, Hospitality and Events Researchers

  • Type: Book
  • -
  • Published: 2020-12-14
  • -
  • Publisher: Routledge

This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of t...