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An SPSS Guide for Tourism, Hospitality and Events Researchers
This is the first book to provide the student of tourism, hospitality and events with all that they need to undertake statistical analysis using SPSS for research in their industry. Employing examples directly from the tourism, hospitality and events sector, it provides a comprehensive explanation on how appropriate statistical tools and methods can be identified for this research context and provides a step-by-step demonstration on how to carry out the chosen statistical operations. Each chapter opens with a sector-specific case study reflecting current research trends and issues from a range of different countries that are affecting the industry today. It is followed by an examination of t...
Tourism Planning and Destination Marketing
Authored by more than 20 leading academics and providing in-depth coverage of a wide array of economic, social, technological and environmental realities in tourism planning and development, this volume is the latest in the field of tourism, theory and practice.
Corporate Social Responsibility
In the contemporary debate on the modern corporation and its impact on the economy, society and nation, the focus has shifted from growth with only profitability to growth with sustainable development, which includes the stakeholders. While there is considerable debate on the corporations' obligations to civil society in the Western world, in the developing countries the debate is sporadic; the present publication is an effort to initiate a nationwide discourse on the concepts and practices of corporate social action in India.The book is divided in two sections; section one contains papers, which analyze the conceptual framework of Corporate Social Responsibility. The unique feature of this ...
Ethnic and Minority Cultures as Tourist Attractions
This book focuses on ethnic and minority communities in urban contexts and the ways in which their cultures are represented in tourism development. It offers a multi-disciplinary approach which draws on examples and case studies of ethnic and minority communities and cultural tourism development from all around the world, including slums in India, favelas in Brazil, Chinatowns in Australia, Jewish quarters in Central and Eastern Europe, ethnic villages in China, the African district of Brussels, the gay quarter in Cape Town and a desert town in Israel. It offers a positive perspective on ethnic and minority cultures and communities at a time when social and political support is lacking in many countries. This book will be a useful resource for those studying and researching cultural and urban tourism, urban planning and development, community studies and urban and cultural geography.
Generation Z Marketing and Management in Tourism and Hospitality
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Womens Empowerment Within the Tourism Industry
In recent decades, more women around the world have taken the opportunity to enter the market, join the workforce, and start their own entrepreneurial ventures. These changes have had a strong impact on market demographics. Particularly within the tourism industry, it is important to investigate the behavior, motivations, experiences, and needs of women as travelers, employees, and entrepreneurs. Womens Empowerment Within the Tourism Industry offers a conversant and comprehensive overview of the themes and concepts of women as tourists, employees, and entrepreneurs in tourism. Providing interdisciplinary insights from leading international researchers and academicians, this book makes a cr...
Service Quality Measurement: Issues and Perspectives
This book is very useful for it is not just ‘descriptive’ in its nature, but ‘prescriptive’, too. It is descriptive in the sense that it describes the process of developing or using a metric in a problem situation, and prescriptive as it clearly prescribes how a beginner can put the theory into practice. In this globalized economy, maintaining quality of products and services has been the thrust area of interest among academicians and practitioners. Today, there are quite a good number of books and research articles available. Nevertheless, service quality measurement has always posed problems, particularly in the context of service industries due to the difficulty in the measurement...
Overtourism, Technology Solutions and Decimated Destinations
This book meticulously focuses on seeing technological solutions of overtourism on decimated destinations from a comprehensive viewpoint. Considering the present crisis situation, the global tourism industry is in need to formulate revised strategies to recover and to be more resilient. The book creates a platform to deliberate the measures needed to be taken to tackle the issue of this most recent crisis of COVID-19 on the lens of overtourism and technology application. The book adds some unique suggestions to direct a new outlook towards overtourism, technology solutions and decimated destinations. This book discusses the responsibilities of tourists towards decimated destinations as well as provides in-deep knowledge and debates about technological solutions to overtourism in decimated destinations.
Travel and Tourism Management
"Embark on a journey through the dynamic world of travel and tourism management with our comprehensive guide. From the intricacies of hospitality to the strategies of destination marketing, this book offers a rich tapestry of insights into the ever-evolving landscape of the industry. Delve into topics ranging from sustainable tourism practices to the utilization of digital technology in enhancing customer experiences. Whether you're a seasoned professional or an aspiring entrepreneur, this invaluable resource provides the tools and knowledge to navigate the complexities of the global tourism market with confidence and success."
Tourism Case Studies Asia-Pacific Region
Tourism Case Studies from the Asia-Pacific Region offers a comprehensive exploration of the diverse world of tourism within one of the most dynamic regions on the globe. Authored by leading academic and industry experts, this volume fills a crucial gap in tourism literature by providing practical and engaging case studies that highlight real-world industry best practices, challenges, and opportunities. Designed for both academic and professional audiences, this volume serves as an essential resource for instructors looking to enhance their teaching practices, students aspiring to succeed in the tourism industry, and practitioners seeking to understand the complexities and opportunities within the Asia-Pacific tourism landscape.
