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The Power of Infographics
Infographics are today's most powerful way to tell your story, make your point, deliver instant knowledge, & get results. This book is the tool you need to create the best infographics for your needs.
Brief
Get heard by being clear and concise The only way to survive in business today is to be a lean communicator. Busy executives expect you to respect and manage their time more effectively than ever. You need to do the groundwork to make your message tight and to the point. The average professional receives 304 emails per week and checks their smartphones 36 times an hour and 38 hours a week. This inattention has spread to every part of life. The average attention span has shrunk from 12 seconds in 2000 to eight in 2012. So, throw them a lifeline and be brief. Author Joe McCormack tackles the challenges of inattention, interruptions, and impatience that every professional faces. His proven B.R....
The NOW Revolution
The social web has changed the way we do business forever The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies. Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt...
The Presentation Lab
Revealing the difference between great slides and great presentations Based on a proven process from one of the world’s most prominent presentation consultancy and design firms,The Presentation Lab challenges everything you thought you knew about creating and delivering engaging business presentations. Author Simon Morton shares his unique Presentation Optimization methodology and takes readers on a journey of evolution and revolution to discover what makes an effective presentation (and you may be surprised to know that great design is the last thing you need to worry about). Using practical tips and drawing on Simon’s experiences working with companies around the globe, The Presentation Lab will help everyone who ever needs to present by revealing what works, what doesn’t and, more importantly, why. The Presentation Lab tackles “Death by PowerPoint” head on by dispelling presentation myths, examining the latest presentation innovations, exploring new concepts for audience engagement and delivery and challenging to status quo of today’s business presentation landscape.
Say It with Data
Administrators, policymakers, legislators, and the public demand concrete, measurable evidence of the need for libraries and their use. The collection and dissemination of data about library service in a straightforward, convincing manner are integral components of library advocacy in the current economic climate. Addressing frontline librarians lobbying for increased programming or staff, as well as administrators marshalling statistics to stem the tide of budget cuts and prevent library closure, this vital new book explores the whys and hows of using data to build a better picture of library needs and success. With a distinctive combination of research-based information and practical appli...
Visual Note-Taking for Educators: A Teacher's Guide to Student Creativity
A step-by-step guide for teachers to the benefits of visual note-taking and how to incorporate it in their classrooms. We've come a long way from teachers admonishing students to put away their drawings and take traditional long-form notes. Let's be honest: note-taking is boring and it isn't always the most effective way to retain information. This book is a guide for teachers about getting your students drawing and sketching to learn visually. Whether in elementary school or high school, neuroscience has shown that visual learning is a very effective way to retain information. The techniques in this book will help you work with your students in novel ways to retain information. Visual note-taking can be used with diverse learners; all ages; and those who have no drawing experience. Teachers are provided with a library of images and concepts to steal, tweak, and use in any way in their classrooms. The book is liberally illustrated with student examples from elementary and high school students alike.
Social Media and the Rebirth of PR: The Emergence of Social Media as a Change Driver for PR
Our world has faced some remarkable changes over the past few decades due to the rapid development of new technology and the Internet. However, a few years back, a new era began, an era where ordinary people have a ‘say’ on every possible matter, anytime, anywhere – the emergence of social media has altered our lives enormously by giving everyone the opportunity to be a publisher and a communicator. This, in turn, has had a huge impact on the Public Relations practice, which has always been concerned with communicating and building relationships with various publics on behalf of organisations. This book describes how exactly social media altered the PR industry and the way practitioners are doing PR using social media in their professional and private lives. It is therefore especially useful to both students and professionals in the fields of PR, Social Media, Communications and Marketing, or anyone else who is interested in learning more about social media's impact on PR.
Electronic Government and the Information Systems Perspective
This book constitutes the refereed proceedings of the 4th International Conference on Electronic Government and the Information Systems Perspective, EGOVIS 2015, held in Valencia, Spain, in September 2015, in conjunction with DEXA 2015. The 26 revised full papers presented together with one invited talk were carefully reviewed and selected from 30 submissions. The papers are organized in the following topical sections: semantic technologies in e-government; identity management in e-government; e-government cases; open innovation and G-cloud; intelligent systems in e-government; open government; e-government solutions and approaches.
Cool Infographics
Make information memorable with creative visual design techniques Research shows that visual information is more quickly and easily understood, and much more likely to be remembered. This innovative book presents the design process and the best software tools for creating infographics that communicate. Including a special section on how to construct the increasingly popular infographic resume, the book offers graphic designers, marketers, and business professionals vital information on the most effective ways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating great infographics Covers online infographics used for marketing, in...
Grab More Market Share
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in $420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy...a stagnant economy...or even a declining market, your best and only plan is to steal market share from your competitors and to remain reactive to the market's needs. Grab More Market Share will teach professionals how not settle for 1% growth. Ross' research uses rock-solid case studies that teach leaders to leverage the recovery to steal 10-15% market share from competitors. Ross alerts readers to the fact that they must leverage the culture (the public consciousness) to swing dollars towards their organizations. This same discipline will help professionals predict the next human behavior changes in buying habits.
