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Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-glob...
Infranomics
This book provides a rough entry into the interdisciplinary field of Infranomics. It enables better decision making in an increasing ambiguous, complex, emergent, interdependent, and uncertain world where we attempt to anticipate modern society trends and patterns in order to react appropriately. However, as with any emerging discipline, much research is needed at the applications and conceptual level. The applications level may require development and testing of methods, tools, and techniques to enable analysis and decision-making in ambiguous, complex, emergent, interdependent, and uncertain conditions while the conceptual level may require taping into driving philosophies, theories, and methodologies that form the basis for Infranomics. Striking the right balance between applications and conceptual foundation (theory) requires rigorous research. This book provides a springboard for robust discussions on applications, theory, and transformation of current thinking to better deal with modern society’s problematic issues using Infranomics.
Research Handbook on Strategic Entrepreneurship
This Research Handbook provides a solid foundation for exploring the vibrant field of strategic entrepreneurship, with an examination of important topics from theoretical, psychological and economic perspectives. PhD students, scholars and researchers alike who want to investigate further into strategic entrepreneurship in depth as well as uncharted territories, will find this Research Handbook a valuable resource.
Colonial Spectacles
Dutch colonial presentations at the world exhibitions in the period 1880-1931 served to legitimize the Dutch imperialist project and highlight the problem of Dutch identity and the Netherlands' place in the world. At these exhibitions, the Netherlands showed off its colonies by erecting models of schools, sugar-factories, bridges, and railways exhibits, which were meant to give proof of the good works of modern colonial administration and enterprise. Not only were there displays of ethnographic objects, life-size temples and villages inhabited by authentic Javanese and Sumatrans were brought to Europe specifically for these expositions. Their presence took the viewer into an "Other" world that provided an "immediacy" for visitors to the exhibition. While these colonial spectacles helped legitimize Dutch imperialism project, they also provided lenses for understanding the colonial world as it was constructed according to the prevailing evolutionist worldview at the time.
A Concise Introduction to Econometrics
In this short and very practical 2002 introduction to econometrics Philip Hans Franses guides the reader through the essential concepts of econometrics. Central to the book are practical questions in various economic disciplines, which can be answered using econometric methods and models. The book focuses on a limited number of the essential, most widely used methods, before going on to review the basics of econometrics. The book ends with a number of case studies drawn from recent empirical work to provide an intuitive illustration of what econometricians do when faced with practical questions. Throughout the book Franses emphasises the importance of specification, evaluation and implementation of models appropriate to the data. Assuming basic familiarity only with matrix algebra and calculus the book is designed to appeal as either a short stand-alone introduction for students embarking on an empirical research project or as a supplement to any standard introductory textbook.
Functional Analysis
This book introduces functional analysis at an elementary level without assuming any background in real analysis, for example on metric spaces or Lebesgue integration. It focuses on concepts and methods relevant in applied contexts such as variational methods on Hilbert spaces, Neumann series, eigenvalue expansions for compact self-adjoint operators, weak differentiation and Sobolev spaces on intervals, and model applications to differential and integral equations. Beyond that, the final chapters on the uniform boundedness theorem, the open mapping theorem and the Hahn-Banach theorem provide a stepping-stone to more advanced texts. The exposition is clear and rigorous, featuring full and detailed proofs. Many examples illustrate the new notions and results. Each chapter concludes with a large collection of exercises, some of which are referred to in the margin of the text, tailor-made in order to guide the student digesting the new material. Optional sections and chapters supplement the mandatory parts and allow for modular teaching spanning from basic to honors track level.
Salafism in Jordan
Salafism in Jordan debunks stereotypes and presents the diversity of Salafism on a range of political and ideological issues.
Handbook of Marketing Analytics
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
The Power of Populism
This book discusses the Party for Freedom (PVV), a political party in the Netherlands, founded and led by Geert Wilders. Attaining between 10 and 18% of the votes, the PVV has become one of the largest parties in the Netherlands and is the only political party worldwide without members. Between 2010 and 2012 the party supported a minority coalition of liberals and christian-democrats in exchange for influence on governmental policy. The PVV can be viewed as the Dutch version of an ideological family of nationalist parties linked by their opposition to immigration and to the political and cultural elites. Within this family, Geert Wilders has played an important role as pioneer of a new maste...
Econometric Methods with Applications in Business and Economics
Nowadays applied work in business and economics requires a solid understanding of econometric methods to support decision-making. Combining a solid exposition of econometric methods with an application-oriented approach, this rigorous textbook provides students with a working understanding and hands-on experience of current econometrics. Taking a 'learning by doing' approach, it covers basic econometric methods (statistics, simple and multiple regression, nonlinear regression, maximum likelihood, and generalized method of moments), and addresses the creative process of model building with due attention to diagnostic testing and model improvement. Its last part is devoted to two major applica...
