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Global Marketing Management
An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-glob...
Research Handbook on Strategic Entrepreneurship
This Research Handbook provides a solid foundation for exploring the vibrant field of strategic entrepreneurship, with an examination of important topics from theoretical, psychological and economic perspectives. PhD students, scholars and researchers alike who want to investigate further into strategic entrepreneurship in depth as well as uncharted territories, will find this Research Handbook a valuable resource.
Infranomics
This book provides a rough entry into the interdisciplinary field of Infranomics. It enables better decision making in an increasing ambiguous, complex, emergent, interdependent, and uncertain world where we attempt to anticipate modern society trends and patterns in order to react appropriately. However, as with any emerging discipline, much research is needed at the applications and conceptual level. The applications level may require development and testing of methods, tools, and techniques to enable analysis and decision-making in ambiguous, complex, emergent, interdependent, and uncertain conditions while the conceptual level may require taping into driving philosophies, theories, and methodologies that form the basis for Infranomics. Striking the right balance between applications and conceptual foundation (theory) requires rigorous research. This book provides a springboard for robust discussions on applications, theory, and transformation of current thinking to better deal with modern society’s problematic issues using Infranomics.
Econometric Methods with Applications in Business and Economics
Nowadays applied work in business and economics requires a solid understanding of econometric methods to support decision-making. Combining a solid exposition of econometric methods with an application-oriented approach, this rigorous textbook provides students with a working understanding and hands-on experience of current econometrics. Taking a 'learning by doing' approach, it covers basic econometric methods (statistics, simple and multiple regression, nonlinear regression, maximum likelihood, and generalized method of moments), and addresses the creative process of model building with due attention to diagnostic testing and model improvement. Its last part is devoted to two major applica...
Colonial Spectacles
Dutch colonial presentations at the world exhibitions in the period 1880-1931 served to legitimize the Dutch imperialist project and highlight the problem of Dutch identity and the Netherlands' place in the world. At these exhibitions, the Netherlands showed off its colonies by erecting models of schools, sugar-factories, bridges, and railways exhibits, which were meant to give proof of the good works of modern colonial administration and enterprise. Not only were there displays of ethnographic objects, life-size temples and villages inhabited by authentic Javanese and Sumatrans were brought to Europe specifically for these expositions. Their presence took the viewer into an "Other" world that provided an "immediacy" for visitors to the exhibition. While these colonial spectacles helped legitimize Dutch imperialism project, they also provided lenses for understanding the colonial world as it was constructed according to the prevailing evolutionist worldview at the time.
A Concise Introduction to Econometrics
In this short and very practical 2002 introduction to econometrics Philip Hans Franses guides the reader through the essential concepts of econometrics. Central to the book are practical questions in various economic disciplines, which can be answered using econometric methods and models. The book focuses on a limited number of the essential, most widely used methods, before going on to review the basics of econometrics. The book ends with a number of case studies drawn from recent empirical work to provide an intuitive illustration of what econometricians do when faced with practical questions. Throughout the book Franses emphasises the importance of specification, evaluation and implementation of models appropriate to the data. Assuming basic familiarity only with matrix algebra and calculus the book is designed to appeal as either a short stand-alone introduction for students embarking on an empirical research project or as a supplement to any standard introductory textbook.
Handbook of Marketing Analytics
Marketing Science contributes significantly to the development and validation of analytical tools with a wide range of applications in business, public policy and litigation support. The Handbook of Marketing Analytics showcases the analytical methods used in marketing and their high-impact real-life applications. Fourteen chapters provide an overview of specific marketing analytic methods in some technical detail and 22 case studies present thorough examples of the use of each method in marketing management, public policy, and litigation support. All contributing authors are recognized authorities in their area of specialty.
Bayesian Item Response Modeling
The modeling of item response data is governed by item response theory, also referred to as modern test theory. The eld of inquiry of item response theory has become very large and shows the enormous progress that has been made. The mainstream literature is focused on frequentist statistical methods for - timating model parameters and evaluating model t. However, the Bayesian methodology has shown great potential, particularly for making further - provements in the statistical modeling process. The Bayesian approach has two important features that make it attractive for modeling item response data. First, it enables the possibility of incorpor- ing nondata information beyond the observed res...
Salafism in Jordan
Salafism in Jordan debunks stereotypes and presents the diversity of Salafism on a range of political and ideological issues.
Chanting Down the New Jerusalem
In this brilliantly evocative ethnography, Francio Guadeloupe probes the ethos and attitude created by radio disc jockeys on the binational Caribbean island of Saint Martin/Sint Maarten. Examining the intersection of Christianity, calypso, and capitalism, Guadeloupe shows how a multiethnic and multireligious island nation, where livelihoods depend on tourism, has managed to encourage all social classes to transcend their ethnic and religious differences. In his pathbreaking analysis, Guadeloupe credits the island DJs, whose formulations of Christian faith, musical creativity, and capitalist survival express ordinary people's hopes and fears and promote tolerance.
