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Strategic Management
Students trying to navigate the strategy jungle may lose sight of the fact that strategic management is about creating value in an organization. Understanding strategic management is a core part of all business qualifications and this textbook brings a new and easy-to-follow understanding of this vital business function. In addition to walking the student through the basics of the subject, the authors provide an array of analytical tools to help facilitate a thorough understanding of strategic management. The book addresses thoroughly the impact of financial markets on a firm’s strategic capabilities, as well as looking at other challenging environmental factors. Aided by an array of student-friendly features, such as: learning objectives, 'strategic management in practice' case studies and review questions in each chapter, Strategic Management will help students to excel in their strategic management classes and better prepare them for the real business world. A comprehensive companion website, containing a wealth of supplementary materials for students and lecturers alike, is available at: http://www.routledge.com/cw/fitzroy.
Navigating Special Education
This timely and innovative roadmap for parents, educators, and administrators highlights the importance of effective communication methodology, appropriate correspondence, and data collection recommendations. Effective communication is often missing from the IEP team’s conversation. Navigating Special Education provides a foundation for building proactive, positive partnerships that will lead to 21st century best practices for children. The 5-C Model of Communication—Conversation, Collaboration, Cooperation, Compromise, and Consensus—presented in Navigating Special Education helps to forge trusted alliances between school districts and families. Navigating Special Education draws upon ...
ATD's Handbook for Consultants
Turn to the Definitive Guide for All Your Consulting Questions ATD’s Handbook for Consultants unpacks what it takes to run a successful consulting practice that delivers world-class solutions for clients all with the benefits of a self-directed work life. As companies and organizations become increasingly strategic with how they use employee resources, more are engaging external consultants as highly skilled temporary labor when they lack the specialized expertise to handle their growing needs. Without the staffing flexibility to complete special projects that require more employee hours and specialized skills, companies recognize the benefits of fresh perspectives, new ideas, outside opin...
Managing Customer Experience and Relationships
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers differently." This latest edition adds new material including: How to manage the mass-customization principles that drive digit...
VisuaLeadership
VisuaLeadership [noun]: The art and science of applying visual thinking and visual communication tools, tips, and techniques, in order to turn your vision into reality. If a picture is worth a thousand words, and finding the right words takes time, and time is money, then wouldn’t it follow that business leaders could make more money—in less time—if they simply took a more “visual” approach to how they manage and lead? Okay, it’s not quite that simple…but VisuaLeadership will forever change the way you think and communicate by showing how you can quickly and easily leverage the power of visual imagery, mental models, metaphor, analogy, storytelling, and humor to help you take y...
The Accidental Marketer
A practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
Translating and Comparing Languages: Corpus-based Insights
The present volume contains selected proceedings from the fifth edition of the Using Corpora in Contrastive and Translation Studies (UCCTS) international conference held at the University of Louvain in September 2018. It brings together thirteen chapters that all make use of electronic comparable and/or parallel corpora to inform contrastive linguistics, translation theory, translation pedagogy, translation quality assessment and multilingual terminology. The volume is structured in five thematic sections, devoted to learner-focused descriptive translation studies, corpus use in translator training, studies of translated and edited language, contrastive linguistics, and terminology. Together...
